#Japan #Tokyo #Wismettac #Chocolat Trouver #La famille

La famille derrière Chocolat Trouver Opens in Isetan Shinjuku

On July 15, 2026, Wismettac Holdings unveiled its new concept store, La famille derrière Chocolat Trouver, at Isetan Shinjuku's Cafe et Sucre. This marks a significant milestone as it is Wismettac's first permanent location in a department store, combining a curated selection of exquisite global pastries and chocolates.

The name "La famille derrière Chocolat Trouver" reflects the essence of the parent brand, Chocolat Trouver. It shifts focus from just chocolates to a broader range of pastries and sweets that celebrate seasonal flavors from around the world. The French word "trouver" means "to find," emphasizing the joy of discovering delightful treats, whether it be a casual snack for family and friends or a thoughtful gift for special occasions.

In this beautifully designed space, customers can experience not just authentic gourmet flavors but also the cultural stories that accompany each product—a true journey around the world. The shop aims to enhance the joy of gifting, receiving, and choosing desserts, creating a delightful experience for shoppers. Exclusive products will be available only at the Isetan Shinjuku location, perfect for elevating everyday snacking or rewarding oneself with a special treat.

Featured Brands

JUNO the Bakery

Originating from Denmark, JUNO the Bakery is a renowned business established by Emil Glaser, the former pastry chef at the Michelin three-star restaurant noma. Since its inception in 2017, this bakery has captivated locals and tourists alike with its delicious cardamom rolls and shortbread. The bakery’s commitment to quality ingredients and elegant Nordic design has won the hearts of gourmets worldwide. While previously only available at select events in Japan, JUNO's products will now be permanently available at this new shop, allowing customers to immerse themselves in the brand's essence.

CENTHO

Founded in 2000 by Geert De Cooster, CENTHO is a Belgian chocolatier recognized for its distinct dedication to cocoa. Starting as a family-run pastry shop, CENTHO has grown into an award-winning chocolate brand, receiving a gold award at the International Chocolate Awards in 2013. In 2025, they earned the title of Best Chocolatier in Flanders from the Gault & Millau Belgium guide. Their chocolates stand out due to the meticulous selection of cocoa origins, ensuring each piece enchants with its unique characteristics. Visitors are encouraged to savor their rich and velvety chocolates.

Additional Offerings

• - Bruyerre Chocolates: This traditional Belgian brand is famous for its homemade hazelnut pralines.
• - BARÚ: A Belgian brand known for its playful marshmallows.
• - Dolfin: Gourmet chocolates from Belgium that highlight the distinctive qualities of cacao.
• - MAZET DE MONTARGIS: A historic French brand founded in 1636, known for its traditional pralines.
• - Le Chocolat des Français: An organic chocolate brand from France with artistically designed packaging.
• - Whittard of Chelsea: Esteemed UK brand established in 1886, specializing in tea and hot chocolate.

Exclusive Products at Isetan Shinjuku

JUNO the Bakery
Classic Selection
Price (including tax): ¥5,184
Featuring a delightful assortment of five popular cookies including classic shortbread and exclusive flavors, all beautifully packaged to celebrate the traditional bakery’s essence.

CENTHO
Pistachio Cocoa du Bonheur
Price (including tax): ¥1,296
This exclusive chocolate, shaped like cocoa and flavored with premium Iranian pistachios, is coated in creamy milk chocolate and perfect for indulgence.

Store Information

Store Name: La famille derrière Chocolat Trouver
Opening Date: July 15, 2026, at 10 AM
Location: B1F Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Tokyo
Contact Number: +81-3-3352-1111
Business Hours: 10 AM to 8 PM, adhering to Isetan Shinjuku’s operating days.

About Wismettac

Founded in 1912, Wismettac operates as a global food solutions company with over a century of experience. With a mission to serve outstanding food solutions worldwide, it manages various business activities, including the export of Asian foods, the import and sale of fresh produce, and more. Their commitment to quality has established their brand, SHIRAKIKU, as a favorite among Japanese restaurants around the globe. To learn more, visit their website: Wismettac