LIVE BOARD Launches Impression-Based Digital OOH Advertising at Sannomiya Station

M-INT VISION: A New Era of Digital OOH Advertising

In an era where data-driven advertising is becoming increasingly essential, LIVE BOARD, headquartered in Shibuya, Tokyo, is making strides in the outdoor advertising sector. Starting from March 23, 2026, the company's prominent digital media, M-INT VISION, located at the bustling Sannomiya Station in Kobe, will be integrated into the LIVE BOARD marketplace. This integration promises to facilitate a novel approach to advertising that leverages advanced data analytics and location-based insights.

Strategic Location and Accessibility

M-INT VISION sits in a prime location on the third floor of a commercial facility known as Mint Kobe. It is positioned strategically near the pedestrian deck, making it highly visible to the foot traffic of not only residents but also a diverse mix of tourists. Sannomiya Station is one of Hyogo Prefecture's largest terminal stations, serving as a hub for multiple transport lines, including JR West, Hankyu Electric Railway, Hanshin Electric Railway, Kobe City Subway, and Kobe New Transit (Port Liner). This dense concentration of transportation options connects key areas, thus providing an ample audience for advertisers.

Innovative Advertising Model

The integration of M-INT VISION into the LIVE BOARD platform introduces an innovative method of advertising sales. In addition to the traditional sales model that involves specifying the advertising duration and frequency, the new approach will utilize NTT Docomo's location data and advanced analytical technologies to measure the actual number of individuals likely to view the advertisement. This method ensures that advertisers can access potential reach metrics based on an impression model known as VAC (Visibility Adjusted Contact).

According to LIVE BOARD, the VAC metric incorporates visibility rates derived from observational studies, which help to estimate the number of individuals exposed to the ad. By considering factors such as the number of people within the advertisement’s visible area and potential obstructions, advertisers can gauge the effectiveness of their campaigns with improved accuracy.

Commitment to OOH Advertising Evolution

LIVE BOARD aims to continuously enhance the operational efficiency of OOH advertising. By establishing a system that adapts to the changing lifestyles of the audience, the company seeks to create new value propositions within the OOH advertising market. This commitment is particularly relevant in light of the ongoing challenges posed by shifts in consumer behavior, especially during unpredictable times like the pandemic.

Currently, LIVE BOARD operates over 60,200 display screens nationwide, expanding its network by collaborating with other companies to extend its reach beyond its own installations. This ambitious growth strategy demonstrates LIVE BOARD's commitment to revolutionizing the digital OOH landscape in Japan.

Conclusion: The Future of OOH Advertising

As M-INT VISION prepares for its launch into the LIVE BOARD marketplace, the advertising industry watches closely. The ability to effectively target audiences based on location and behavioral data represents a significant advancement for brands seeking to engage consumers in impactful ways. With a focus on real-time data utilization and audience-specific targeting, LIVE BOARD is well-positioned to lead the charge in modern OOH advertising practices.

For more information about M-INT VISION and the latest innovations in OOH advertising, please visit the LIVE BOARD official website.