Transform Your Lifestyle with BEYOND’s New Campaign Featuring Maryjun Takahashi

Introducing BEYOND's New Campaign

BEYOND, a personal training gym chain with over 170 locations across Japan, has made significant strides in supporting countless clients on their body transformation journeys. Now, they are excited to unveil their latest commercial campaign titled "Everything is a Habit," featuring the renowned actress Maryjun Takahashi, set to premiere on May 26, 2026. The commercial will be available on popular platforms including Instagram, YouTube, TVer, and ABEMA.

The Background

With a rising awareness concerning health and wellness, many individuals are becoming increasingly interested in fitness. However, common challenges like discontinuing before achieving visible results tend to impede their journey. BEYOND recognizes the importance of shifting the perception of training from something extraordinary to a daily routine.

The new commercial aims to convey that exercise can seamlessly fit into everyday life, highlighting the positive influences of establishing a consistent workout regimen. Through Maryjun Takahashi’s portrayal, the audience sees workout routines not as exceptional events but as a natural part of life.

Insight into the New CM "Everything is a Habit"

The new CM showcases Matsubara's journey of integrating exercise into her daily routine, illustrating how an exercise habit can bring about not only physical but also mental and emotional transformations. The narrative focuses on the changes that come from maintaining a workout routine, including:

- Feeling more positive and motivated
- Gaining self-awareness and confidence
- Being able to engage positively in daily life

Unlike conventional narratives that focus solely on physical transformation, this campaign encapsulates training as “time to align oneself”. The implicit message revolves around the idea of enhancing one’s overall self rather than merely changing the body. Maryjun emphasizes that training is not just about physical appearance but about fostering a state of being that allows individuals to be themselves.

Valuing Consistency Over Intensity

In her busy schedule as an actress, Takahashi shares her insights about maintaining an exercise routine:

- It's not about pushing yourself excessively, but about moving at your own pace
- Start with small goals and accumulate progress
- Embed the habit into daily life

The campaign emphasizes that transformation stems from consistency and building habits rather than relying on exceptional talents or strong willpower.

Creating Days of Self-Appreciation

Maryjun Takahashi expresses that the benefits of regular workouts extend beyond mere physical changes. Engaging in exercise allows individuals to:

- Cultivate a positive mindset
- Boost self-confidence
- Live each day with comfort and satisfaction
- Embrace a sense of self-love

Instead of striving to achieve a perfect body, the commercial promotes the idea of fostering “ideal days as one's authentic self.” This encapsulates the core message of the campaign.

CM Message

"Everything is a Habit" conveys that true transformation is not about momentarily overexerting oneself but rather about gradual daily efforts that reshape both the body and mind. The content of the commercial softly emphasizes this invaluable perspective.

About BEYOND

"BEYOND" prioritizes integrating fitness into one’s daily life rather than endorsing extreme diets and rapid transformations. By focusing on personalized training and nutritional guidance, they aim to assist individuals in achieving their ideal body while fostering a healthier lifestyle overall.