Coffee mate® Cold Foam Creamer Launches Fun and Flavor with New Big Game Ad Featuring Shania Twain

Coffee mate® Cold Foam Creamer Introduces a Flavor Revolution

In an unprecedented move, Coffee mate® is bringing a sensational splash of fun to coffee lovers everywhere with the debut of its first-ever Big Game advertisement. This exciting campaign is anchored in the brand’s new Cold Foam Creamer, which promises to transform every coffee moment into a delightful experience. Set to air during the highly anticipated Big Game on February 9, 2025, the ad is not just about coffee; it’s about celebrating flavors, music, and unforgettable moments.

A Musical Extravaganza Featuring Shania Twain

The star of the show, the "Foam Diva," is voiced by none other than global superstar Shania Twain. Twain brings her iconic flair and musical talent to the campaign, delivering an original song titled "Gimme Cold Foam." This upbeat track is designed to resonate with coffee enthusiasts, calling them to embrace their inner pop star with every sip of the Cold Foam Creamer.

As Twain expresses, "The 'Gimme Cold Foam' song is all about embracing your inner pop star and the energy that comes along with taking that first sip of something spectacular." Shania's enthusiasm for coffee adds a personal touch, as she reveals how Coffee mate® Cold Foam Creamer has been her go-to for keeping energized during her busy touring schedule.

Turning Coffee Enjoyment into a Party

The ad creatively illustrates what it feels like to have Coffee mate® Cold Foam Creamer on your tongue. It encapsulates the joy and dance-like excitement that comes with savoring a delicious cup of coffee. From the first sip to the last drop, viewers will witness how a simple cup of joe can turn into a full-fledged party. The visuals promise to be vibrant and eye-catching, with the "Foam Diva" dancing her way through a celebration of flavor, movement, and joy.

Behind the Ad

Penned by the acclaimed creative team at Wieden+Kennedy New York and directed by Dan Streit, this commercial aims to push the boundaries of what one expects from a coffee advertisement. Daniel Jhung, the President of Nestlé USA's Beverage Division, notes that "our Big Game ad is no different; it plays into the fun little feeling you get after a sip of our cold foam."

Product Availability

Coffee mate® Cold Foam Creamer will be available in tantalizing flavors, including Nestlé® Toll House® Brown Butter Chocolate Chip Cookie, Italian Sweet Crème, and French Vanilla. These flavors are launching at select retailers nationwide with a standard retail price ranging from $4.68 to $5.49 for a 14 fl. oz. cannister.

This innovative addition to the Coffee mate® lineup not only showcases the brand's commitment to flavor but also promises to invite fans to turn their daily coffee rituals into exciting, experience-rich moments. Coffee mate® is emphasizing that every cup can become an exhilarating adventure with just a little cold foam.

Join the Celebration

To witness the full visual and musical experience, fans are invited to catch the Coffee mate® Big Game ad on February 9. In the meantime, coffee lovers can follow @coffeemate on social media platforms, including Instagram, Facebook, TikTok, and X, for exciting updates and sneak peeks.

As the world tunes into the Big Game, this ad is set to redefine coffee enjoyment and elevate the way consumers perceive their favorite caffeinated beverage. With Shania Twain leading the way, Coffee mate® is undoubtedly ready to take on the world with flavorful fun and unforgettable experiences.

About Coffee mate® and Nestlé USA

Coffee mate® is part of the renowned Nestlé USA brand, known for creating quality food and beverages that enhance life. Nestlé USA boasts an extensive coffee portfolio, including popular brands like Nescafé, Starbucks Coffee at Home, and Seattle's Best, demonstrating its commitment to quality and innovation in the beverage sector.

Stay tuned for an electrifying experience that promises to make your taste buds dance!