Enjoying a Cool Summer at Matsuzakaya Ginza
This summer, Matsuzakaya Ginza invites locals and travelers alike to cool off at their various indoor events, running from July 23 to August 19. The theme of this year's summer promotion is "Ginza's Summer," where guests can explore, play, and take home unique goods from across Japan. As the heat rises, Matsuzakaya is committed to enhancing visitors' summer experiences with an array of events and exclusive treats.
Three Key Highlights of "Ginza's Summer"
1.
Beat the Heat with Fun Indoor Events!
Matsuzakaya offers a plethora of enjoyable activities suitable for both adults and children. Join us this summer break for a refreshing escape!
2.
Unique Regional Gifts & Souvenirs
The store presents an array of exclusive summer items and souvenirs that showcase the best Ginza has to offer, including special Matsuzakaya products.
3.
Increasing Engagement with International Visitors
Efforts are underway to introduce foreign tourists to Japan's finest goods through multilingual promotions.
Event Details
1. Indoor Walk Rally Event
Participate in a fun walk rally by collecting keywords from four featured brands around the store, using a leaflet provided at the entrance. Accessible at any time during the promotion, participants can scan a QR code for instructions available in English and Chinese. Rewards include a unique Matsuzakaya clear file featuring past wrapping designs, available to the first 300 participants.
- - Duration: July 23 - August 19
- - Participation Fee: Free
- - Pick-Up Location for Prizes: 4th Floor Pickup Counter
2. Matsuzakaya Summer Festival
Coinciding with the “Yukata de Ginbura” event, guests can enjoy traditional Japanese games like yo-yo fishing and ring toss at designated areas, complemented by photo spots with professional photographers on the 8th floor. Visitors can gain entry using their Matsuzakaya point cards.
- - Date: August 2
- - Time: 2 PM - 7 PM
- - Participation Fee: Free (registration required)
3. Pre-Booking Workshops
- - Scent Workshop: Create your own fragrance sachet using a blend of about ten types of fragrant woods and herbs, complete with a hemp bag.
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Date: August 1 & 2
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Time: Various time slots available
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Fee: 2,000 JPY
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Location: 7th Floor N.A.R.A.T.E.I.B.A.N
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Capacity: 4 participants per session
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Reservation: By phone only
- - Candle Making with Ginza Honey: Learn to create your very own candle using beeswax from the rooftops of Ginza. This workshop also provides insights into the Ginza Honey Project's history.
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Date: August 3
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Time: Two sessions available
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Fee: 3,000 JPY
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Capacity: 15 participants
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Reservation: Via Matsuzakaya's online store
Unique Gifts & Regional Souvenirs
Matsuzakaya Ginza brings together an array of unique summer items sourced from across Japan:
- - Greeting Cards: Utilizing Kyoto woven fabric, priced at 2,640 JPY, available at pop-up shops throughout the store.
- - Limited Edition T-Shirts: Featuring exclusive prints celebrating Matsuzakaya’s 100th anniversary, available from August 1.
- - Crystal Glassware: Handcrafted Edo Kiriko glassware, showcasing fine traditional Japanese designs.
- - Specialty Sweets: A selection of unique sweets and treats perfect for summer, like the popular Ginza-themed offerings.
Strengthening Engagement with International Visitors
With a decline in tax-free sales to tourists, Matsuzakaya Ginza is dedicated to showcasing a wider variety of products beyond luxury brands. The store plans to distribute event pamphlets in nearby hotels and offer collaborations with local accommodations to enhance awareness of local offerings. A comprehensive online resource highlighting "The Idiosyncratic Enjoyment of Ginza" will soon be available in multiple languages to attract more international guests.
Matsuzakaya Ginza promises a delightful and refreshing way to spend summer in the heart of Japan's shopping district. Be sure to join us for exciting events, unique shopping experiences, and a taste of Japan’s best this summer!