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Loftie+ Aims to Change Habits and Enhance Sleep

In a world increasingly dominated by smartphone addiction, Loftie has stepped forward with a groundbreaking solution: Loftie+, a habit system aimed at facilitating healthier technology usage. Officially launched on April 28, 2026, this innovative system introduces a unique approach to managing screen time without the pitfalls of traditional tracking methods.

Loftie is best known for its award-winning alarm clock that encourages users to replace their smartphones on the nightstand. With Loftie+, the company seeks not just to prevent overuse of devices but to promote a holistic change in behavior. "The sleep industry is obsessed with metrics," says Matt Hassett, the founder and CEO of Loftie. "People wake up staring at numerous figures, feeling worse while the device ruining their sleep also provides their sleep quality reports. Instead, we focus on helping people set their phones aside."

How Loftie+ Works

Loftie+ incorporates a mobile app that offers various features aimed at reducing phone interactions and enhancing sleep quality. Priced at £9.99 or €9.99 per month, or £59.99 or €59.99 annually, the app is designed to operate independently of Loftie hardware. Key functionalities include nighttime app lock, daytime focus tools, and screen time challenges.

One notable component is the Loftie Card, a credit card-sized NFC device that enables users to activate focus mode with a simple tap. This innovative tool transforms environments like the workspace or homes into distraction-free zones. Additionally, it works in conjunction with a complimentary browser extension, a feature that replaces the cluttered app grid on smartphones with only the selected applications, ensuring no distractions occur.

Addressing a Growing Concern

Research indicates that a significant percentage of adults in the UK and Ireland struggle to maintain a balanced relationship with their devices; more than half reportedly stay awake longer than intended due to their phones. Alarmingly, among younger adults aged 18-24, this number climbs to a staggering 73%. Instead of adding yet another tracker or rating system to monitor this behavior, Loftie+ offers a solution that encourages positive change without adding to the user's stress.

The app promotes a three-phase plan around sleep—relaxation, sleep, and waking up—navigating users through their nightly routines while minimizing phone interaction. During the day, the Loftie Card can be easily accessed from a wallet, making it a convenient tool for maintaining focus and productivity.

Building on Existing Platforms

Loftie+ is designed to integrate seamlessly into existing Loftie ecosystems, which have served over 15,000 members with curated audio content, personalized bedtime stories, and evening tranquility routines aimed at promoting relaxation. For those with Loftie hardware, an optional feature named "Loftie Drift" allows specific apps to be locked automatically when entering a bedroom, utilizing Bluetooth connections with Loftie's clock or lamp.

Availability and Future Prospects

As of now, Loftie+ is available for download on both iOS and Android platforms in the UK and EU, with plans for broader distribution. The accompanying browser extension and the Flip feature are available completely free of charge, making this new solution accessible to those looking to improve their sleeping habits and relationship with technology.

About Loftie

Founded with the mission to prioritize sleep and wellness, Loftie's product line includes the renowned Loftie Clock and Loftie Lamp, along with the newly launched Loftie+. The Loftie Clock has been celebrated as one of TIME’s best inventions, and it consistently receives five-star recommendations. Loftie products can be found in premium retail locations, including the MoMA Design Store and Goop, reinforcing their dedication to quality and innovative design. For more information, visit their official website at loftie.com.