FIT's Beauty Think Tank Unveils the Future of Beauty: AI, Medicalization, and Gen Z Innovations
FIT's Revolutionary Insights on Beauty's Future
On June 26, 2025, the graduate students from the Fashion Institute of Technology (FIT) presented their cutting-edge research on the future of the beauty industry in front of over 700 industry leaders. Across three major themes—Generation Next, Artificial Intelligence, and the Medicalization of Beauty—the students’ findings represent a comprehensive study involving international research and qualitative insights.
Transforming Beauty: Three Key Themes
The presentation highlighted ongoing transformations in the beauty landscape, which will greatly influence how brands connect with consumers. With insights drawn from studies in various countries, the students emphasized the necessity for brands to evolve alongside rapidly changing consumer expectations and technological advancements.
1. Generation
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