#Japan #Tokyo #Sekkisei #Number_i #Cool Sekkisei

Number_i Unveils New Sekkisei CM

The renowned artist group Number_i, featuring Ryota Hirano, Yuta Jinguji, and Yuta Kishi, has returned for the summer campaign promoting Sekkisei's innovative 'Cool Sekkisei' skincare line. This product aims to alleviate skin damage caused by the harsh summer sun by providing a cooling sensation that revitalizes the skin.

Starting June 26, Sekkisei will air its new TV commercial titled "Cool Sekkisei for Refreshing Beauty," showcasing Number_i as the brand’s global muse. Following the success of last year’s summer commercial, this year’s installment captures the refreshing summer vibes that Sekkisei embodies.

The CM highlights real summer skincare moments, focusing on the three members as they cool their multi-gel and lotion in the fridge. Viewers will admire their vibrant, cool expressions, a perfect reflection of the campaign's theme of refreshing beauty through the ‘Cool Sekkisei’ line. In a recent interview, the members shared their personal experiences with the product, humorously discussing their own 'VIP section' for Sekkisei in their refrigerators.

Unique Summer Skincare Approach

The commercial portrays Number_i in a realistic summer setting, showcasing their skincare routine as they battle the intense summer heat and dried skin. The narrative emphasizes the importance of keeping the skincare products chilled to provide an immediate cooling effect and hydration during the sweltering heat.

Number_i's Ryota Hirano expressed his excitement for this year’s project, stating, "With this being our second commercial for 'Cool Sekkisei', we wanted to showcase a more authentic experience of enjoying the product during the summer heat. This opportunity allows us to connect with our fans on a personal level."

The new jingle for the CM, "Supa Bro," produced by Yuta Jinguji, elevates the summer experience, matching the laid-back and soothing mood of skincare during the hot months. Viewers are encouraged to pay attention to the catchy tune that resonates with the effortless vibe of the campaign.

Refreshing Details Abound

The TV commercial aims to capture the essence of summer skincare while also demonstrating the extensive benefits of Sekkisei's products, which include enhanced hydration and skin luminosity. This summer's “Cool Sekkisei” line includes the medicinal Brightening Essence Lotion and the Multi-Gel, designed to offer both skincare efficacy and a cooling experience. By chilling these products, users can indulge in a refreshing treatment that seamlessly absorbs into the skin, making it perfect for soothing sun-exposed skin.

A promotional campaign will coincide with the product launch, offering exclusive Sekkisei x Number_i original posters to customers who purchase any qualifying product from the Brightening Series starting July 1. This limited-time offer adds an exciting incentive for fans and newcomers to engage with the new skincare line.

An Invitation to Experience 'Cool Sekkisei'

Hirano, Jinguji, and Kishi invite fans to explore the refreshing effects of ‘Cool Sekkisei’ this summer. With an emphasis on effective skincare paired with a fun, relatable commercial, Sekkisei is set to define summer supplementation to anyone’s skincare routine.

As summer approaches, keeping your skin cool and refreshed is essential. Grab your “Cool Sekkisei” and join Number_i in embracing a beautiful and revitalizing summer experience, while enjoying the rejuvenating essence of this extraordinary skincare line!