Introducing GRAFF's Stylishly Functional Insulated Lunch Tote Bag for 2025

GRAFF's New Insulated Lunch Tote Bag

In December 2025, C.B. Japan Co., Ltd. based in Adachi, Tokyo, introduces a new product designed for everyday life: the GRAFF insulated lunch tote bag. This unique tote is not just about looks; it’s intended to complement your daily routine while providing practical features.

With the ability to choose from various designs based on your mood, this lunch bag transforms into a part of your outfit. It's about more than just carrying your food; it's about making a style statement while enjoying the convenience it brings.

A Blend of Style and Functionality

What sets the GRAFF insulated tote apart is its ability to seamlessly blend into daily wear. This tote is designed with aesthetics in mind—it's appealing enough to showcase yet practical enough for everyday use. Whether it’s the workweek or weekend, this lunch bag can easily adapt to your lifestyle needs. The understated patterns refresh your mood, making it perfect for any occasion.

Practical Design for Everyday Use

This lunch bag serves not just as a food carrier but as a stylish accessory that you may find yourself reaching for throughout the day. Its understated yet chic appearance means it transcends typical lunch bag expectations. It embodies the perfect combination of function and fashion, with much-needed insulation for keeping your food and drinks at the right temperature.

Developed with User Experience in Mind

GRAFF understands that today's lunch bags need to go beyond basic features like insulation and capacity. They recognize that having options for different settings and moods enhances usability. Whether it’s a busy workday, a day out, or simply a day when you feel like treating yourself, GRAFF's philosophy is about ensuring choices are available to you. This innovation allows the lunch tote to fit seamlessly into any lifestyle while serving its purpose effectively.

Features of the GRAFF Insulated Lunch Tote Bag

- Dual Functionality: It combines a clear outer bag with a protective insulated pouch.
- Versatile Storage: Its spacious design allows for a lunch box, beverages, utensils, and small items—all in one convenient place, making lunchtime transport smooth.
- Reliable Insulation: The insulated interior pouch ensures that your food and drinks maintain their temperature without compromising on style. Note: insulation effectiveness may vary based on contents and environmental conditions.

Adjustable Carrying Options

Equipped with an adjustable shoulder strap, you can choose between hand carry or shoulder carry, making it adaptable for varied scenarios. The subtle color palette is designed to blend into everyday settings without being overly flashy, making it suitable for both work and leisurely outings.

Optimal for Multiple Situations

The GRAFF insulated tote bag shines in various contexts. You can use it as a lunch bag during your commute, a storage bag at the office, a secondary bag for outings, or even a takeout carrier when dining out.

Product Information

- Product Name: GRAFF Insulated Lunch Tote Bag
- Price: 3,520 JPY (including tax)
- Dimensions: W340 x D130 x H200 mm (excluding handles)
- Shoulder Strap Length: 60-120 cm
- Weight: 300 g
- Capacity: 5 L
- Load Capacity: 4 kg
- Materials:

- Outer Clear Bag: PVC
- Outer Insulated Pouch: Polyester
- Middle Layer of Insulated Pouch: Polyethylene
- Inner Layer of Insulated Pouch: EVA
- Handles & Shoulder Strap: Cotton

- Origin: Made in China

Insulation Performance

Tested with a 500ml bottle of water at 5 degrees Celsius in an environment of 35 degrees Celsius ± 2 degrees. Please note that insulation performance can vary based on usage conditions.

Company Background

C.B. Japan Co., Ltd., founded in 2000, aims to bring joy, convenience, and enrichment into daily life. Led by President Keisuke Higuchi, they are committed to delivering quality products that ensure customer satisfaction while making a positive impact on society. Their ongoing mission is to remain a trusted name in the lives of their customers.

For more information, visit their official website, or follow them on Instagram, YouTube, and X.