Introducing LOOPIE: Grounds' Innovative New Balloon-like Heel Model
The footwear brand "grounds" is set to captivate fashion enthusiasts with its newest heel model named "LOOPIE." Scheduled for release on April 25, 2026, at their official online store and select retailers, LOOPIE stands at a striking height of 9.5cm. This innovative design marks the brand's first foray into heeled footwear, departing from its traditional sneaker offerings.
What truly sets LOOPIE apart is its heel structure, which is completely hollow, reminiscent of a balloon. This unique aspect not only contributes to the shoe's light and airy aesthetic but also ensures an unparalleled walking experience. Wearing LOOPIE allows enthusiasts to feel an uncharacteristic sense of buoyancy with each step. The shoe's design features smooth curves that define its silhouette, while the slightly pointed toe adds a sharp contrast, resulting in an overall modern and chic look.
The materials used in the construction of LOOPIE include clear TPU and rubber, ensuring both elegance and practicality. The sophisticated beauty is complemented by everyday usability, appealing to those who seek style without sacrificing comfort.
LOOPIE will be available in several variations, including the LOOPIE NIGHT HIKE, LOOPIE LADY, and LOOPIE DONUTS, each with its own unique style. The LOOPIE NIGHT HIKE features a sandal design with breathable mesh, adorned with shimmering rhinestones at the intersections, and is accentuated by plush, textured laces. Meanwhile, the LOOPIE LADY incorporates classic Mary Jane elements with a modern twist, displaying a standout strap with a bold buckle that balances femininity with contemporary toughness.
For those drawn to playful designs, the LOOPIE DONUTS offers a refreshing take on ballerina shoes made from soft denim. This style is characterized by an organic, draped opening that resembles a donut and a relief-like sculptural quality that harmonizes ancient and futuristic influences.
Each of these LOOPIE styles is offered in a range of sizes from 22cm to 26cm. The prices are set at ¥44,000 for the LOOPIE LADY and ¥55,000 for the LOOPIE DONUTS, while the LOOPIE NIGHT HIKE is priced at ¥57,200. With the release date approaching, fashion-forward individuals are encouraged to explore these designs and experience their unique attributes firsthand.
"grounds" encapsulates the philosophy of "LEAP GRAVITY," emphasizing a reimagined relationship between humans and gravity. The brand's concept focuses on the connection between the outsole and the ground, aiming to redefine human form in relation to these elements. Since its participation in Paris Fashion Week starting with SS25, grounds has expanded its presence, now operating four direct retail locations in Japan and supplying to over 145 retailers across 22 countries. With burgeoning cross-border e-commerce and a growing international customer base, grounds has garnered the loyalty of shoppers in over 100 countries.
Founded in March 2019, the parent company FOOLS is dedicated to revolutionizing the future of fashion brands. With a mission to drive change within the industry, FOOLS continually proposes new choices for consumers, catering to evolving trends and preferences in the ever-dynamic world of fashion.
What truly sets LOOPIE apart is its heel structure, which is completely hollow, reminiscent of a balloon. This unique aspect not only contributes to the shoe's light and airy aesthetic but also ensures an unparalleled walking experience. Wearing LOOPIE allows enthusiasts to feel an uncharacteristic sense of buoyancy with each step. The shoe's design features smooth curves that define its silhouette, while the slightly pointed toe adds a sharp contrast, resulting in an overall modern and chic look.
The materials used in the construction of LOOPIE include clear TPU and rubber, ensuring both elegance and practicality. The sophisticated beauty is complemented by everyday usability, appealing to those who seek style without sacrificing comfort.
LOOPIE will be available in several variations, including the LOOPIE NIGHT HIKE, LOOPIE LADY, and LOOPIE DONUTS, each with its own unique style. The LOOPIE NIGHT HIKE features a sandal design with breathable mesh, adorned with shimmering rhinestones at the intersections, and is accentuated by plush, textured laces. Meanwhile, the LOOPIE LADY incorporates classic Mary Jane elements with a modern twist, displaying a standout strap with a bold buckle that balances femininity with contemporary toughness.
For those drawn to playful designs, the LOOPIE DONUTS offers a refreshing take on ballerina shoes made from soft denim. This style is characterized by an organic, draped opening that resembles a donut and a relief-like sculptural quality that harmonizes ancient and futuristic influences.
Each of these LOOPIE styles is offered in a range of sizes from 22cm to 26cm. The prices are set at ¥44,000 for the LOOPIE LADY and ¥55,000 for the LOOPIE DONUTS, while the LOOPIE NIGHT HIKE is priced at ¥57,200. With the release date approaching, fashion-forward individuals are encouraged to explore these designs and experience their unique attributes firsthand.
"grounds" encapsulates the philosophy of "LEAP GRAVITY," emphasizing a reimagined relationship between humans and gravity. The brand's concept focuses on the connection between the outsole and the ground, aiming to redefine human form in relation to these elements. Since its participation in Paris Fashion Week starting with SS25, grounds has expanded its presence, now operating four direct retail locations in Japan and supplying to over 145 retailers across 22 countries. With burgeoning cross-border e-commerce and a growing international customer base, grounds has garnered the loyalty of shoppers in over 100 countries.
Founded in March 2019, the parent company FOOLS is dedicated to revolutionizing the future of fashion brands. With a mission to drive change within the industry, FOOLS continually proposes new choices for consumers, catering to evolving trends and preferences in the ever-dynamic world of fashion.
Topics Consumer Products & Retail）
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