CPAmerica Launches Growth Masters Program for CPAs
In a significant move to support the evolving landscape of the accounting sector, CPAmerica, Inc. is set to launch an innovative training initiative dubbed
Growth Masters: Business Development for CPAs. This new program, initiated in partnership with
The Rainmaker Companies, aims to equip the next generation of leaders in public accounting firms with essential skills for sustainable growth. Kicking off in July, the program underscores CPAmerica’s commitment to shaping forward-thinking professionals in the industry.
Addressing Industry Challenges
As the accounting industry faces a seismic shift, primarily due to the impending retirement of many seasoned professionals and the overall transition in work dynamics, CPAmerica recognizes the urgent need for effective business development strategies. Bob Lewis, president of The Visionary Group, noted that around
70% of businesses are likely to close or be sold as baby boomers retire, with an estimated
75% of CPAs expected to retire in the next 15 years. Given this state of flux, training future leaders becomes a crucial focus.
Tailored Training for CPAs
The
Growth Masters program is uniquely designed for CPAs, offering foundational training tailored to diverse stages of professional growth. Grace Horvath, the president and CEO of CPAmerica, expressed enthusiasm about the program, highlighting how feedback from surveys and discussions with members pointed to a pressing need for specialized business development training. This new training initiative will aim to arm participants with vital tools required for sustainable growth, thus supporting their ongoing success in an increasingly competitive landscape.
Program Details
This exclusive program, limited to
24 participants, will span
18 months and include both in-person and virtual sessions. Ideal candidates are experienced managers and partners eager to enhance their business development capabilities and expand their client base. Participants can expect to earn up to
56 CPE credits by the end of the program. Furthermore, data from The Rainmaker Companies suggests significant returns for firms that invest in such training—average increases of
$65,000 to $85,000 in the first year, and
$80,000 to $110,000 in the second year.
In-Person Meetings at Member Firms
Sessions will take place at various CPAmerica member firms, including
MHCS P.C. in West Des Moines, Iowa;
GRF CPAs & Advisors in Bethesda, Maryland;
Mathieson, Moyski, Austin & Co. in Lisle, Illinois; and
Larson Company in Salt Lake City, Utah. This hands-on approach not only facilitates networking but also stable peer learning, tapping into a wealth of experience from established firms.
Preparing for Future Success
Angie Grissom, owner of The Rainmaker Companies, shared her insights on the necessity of developing the next generation of leaders as more than just technical experts; these individuals should also be viewed as trusted advisors. The
Growth Masters program seeks to foster this mindset, equipping participants with the skills needed to cultivate meaningful client relationships and navigate the complexities of business growth confidently.
Join the Movement
This initiative represents a unique opportunity for those looking to be at the forefront of the accounting field. Future leaders wanting to refine their business development acumen are encouraged to join this elite group by visiting
CPAmerica's website or contacting Stephanie Bailes at info@cpamerica.org for more details.
About CPAmerica, Inc.
CPAmerica, Inc. is a network consisting of independent certified public accounting firms focused on continuous improvement, enhancing profitability, fostering strong inter-firm relationships, and gaining prestige both domestically and internationally. As part of
Crowe Global, which includes over
230 independent firms operating in more than
140 countries, CPAmerica advocates for the advancement of its member firms in a rapidly changing market.
Don't miss the opportunity to be part of an impactful program that will shape the future of accounting leadership!