#United States #New York #Mezcalum Mezcal #Chris Roth #Abe Lichy

Mezcalum Mezcal Celebrates Significant Growth with New Appointments

Mezcalum Mezcal, an artisan mezcal brand recognized for its sustainable practices, has made headlines recently with the appointment of Chris Roth as President and Chief Revenue Officer (CRO). This strategic move comes at a time when the company is not only expanding its leadership team but also enjoying remarkable growth, having doubled its sales numbers year over year.

A Journey from Passion to Recognition

Founded with a vision to craft quality mezcal while honoring sustainable agave practices, Mezcalum has quickly transformed from a passion project into a significant contender in the spirits industry. Under Roth's leadership, the company aims to solidify its market position and expand its reach.

Chris Roth, who served as a co-founder and played a pivotal role in the brand's growth, expressed his enthusiasm: “What started as a passion project has evolved thanks to my incredible co-founders, Erin and Abe Lichy. It’s wonderful to be officially recognized in a leadership capacity.”

Record Growth Metrics

Since its launch in early 2024, Mezcalum has achieved significant distribution milestones. Currently, the brand is present in over 1,000 establishments, including bars and restaurants throughout New York, New Jersey, Connecticut, Massachusetts, and Rhode Island. They are also shipping directly to customers across more than 40 states via their website.

Roth shared that the company is on track to achieve a remarkable two-fold increase in sales compared to the previous year. This rapid growth has been fueled by key partnerships with high-profile venues like CitiField and collaborations with brands such as Bartesian and FreshDirect.

Awards and Media Recognition

The dedication of Mezcalum’s production team, spearheaded by Carlos Méndez Blas from Oaxaca, Mexico, has not gone unnoticed. In 2024 alone, the brand secured 14 major awards, recognizing its commitment to quality and craft in mezcal production. These accolades have helped bolster Mezcalum’s reputation within both industry circles and mainstream media, leading to features in prominent outlets like CNBC, Inc., Bravo, and Bloomberg.

Leadership Insights

Abe Lichy, co-founder and CEO of Mezcalum, praised Roth’s full-time commitment, stating, “His impact has been tremendous. We’ve doubled sales year over year, and with Chris leading us, there’s no doubt we’ll accelerate even further.”

Erin Lichy, co-founder and CMO, remarked, “Chris is not just a business partner, but family. His track record since the start has made him indispensable to our journey.”

Bright Future Ahead

As Mezcalum prepares for its second round of funding, the team remains focused on expanding their footprint in the market while maintaining the quality of their products. Roth believes that with the ongoing support from investors and a growing customer base, everything they’ve built thus far is just the beginning.

For more information about Mezcalum and its offerings, interested readers can visit Mezcalum’s official website or follow the brand on Instagram.

Conclusion

Mezcalum Mezcal's journey demonstrates the power of vision, teamwork, and dedication to sustainability. With its new leadership and commitment to growth, the brand is set to redefine its place in the dynamic spirits market, promising a bright future for both the company and its loyal customers.