#Japan #Tokyo #Sesame Street #College Style #Mash Style Lab

Unveiling the 'College Style' Collection!

On September 18, 2025, the Sesame Street Market will delight fans with its newest apparel collection, themed 'College Style'. This unique collection merges the charm of beloved characters from Sesame Street with the trendy aesthetics of college life, offering a variety of clothing items designed for comfort and everyday wear.

The 'College Style' collection includes stylish hoodies, sweatshirts, and T-shirts, perfect for dressing up casual looks. All pieces feature vibrant colors and playful designs that reflect the whimsical nature of Sesame Street, making them excellent choices for fans of all ages.

Exciting New Items

One of the highlights of this collection is the introduction of original bottoms, marking a first for the brand. Pair the new hoodies with matching sweatpants for a coordinated setup, or style them with T-shirts for a relaxed casual look. Each design is unisex and comes in sizes M and L, with a focus on basic color options that ensure versatility in styling. This means you can match with family, friends, or partners in fun coordinated outfits!

Featured Products

• - College Logo Pullover Hoodie: Available in burgundy and grey for ¥9,790. This hoodie features lively characters like Elmo and Cookie Monster, capturing the joyful spirit of Sesame Street. Made with soft fabric, it’s perfect for the upcoming cold season and can be worn as part of a stylish lounge set.

• - College Logo Sweatpants: Priced at ¥8,910, these comfortable pants come in the same color options as the hoodie. With useful features like a drawstring waist and ribbed cuffs, they are designed for everyday wear while still maintaining a fashionable edge.

• - Leaf Logo Pullover: This sweatshirt, available in green and light grey for ¥8,910, showcases a classic college vibe. Featuring a delightful print of Elmo, Cookie Monster, and Big Bird, it is just as suited for a casual outing as it is for layering under jackets for warmth.

• - Photo Logo T-Shirt: Retailing for ¥5,940, this shirt boasts bold prints of Elmo and Cookie Monster with playful sayings that embody their cheerful personalities. Made from 100% cotton, it offers comfort suitable for all seasons and is available in stylish black and white.

Where to Buy

These exciting new products will be available at the Sesame Street Market locations at Ikebukuro Sunshine City and Urban Dock Lalaport Toyosu, as well as through the official online store from 12:00 PM (noon) on launch day.

• - Store Locations:

- Ikebukuro Sunshine City Store: 1F, Sunshine City Mall, 3-1 Higashi-Ikebukuro, Toshima, Tokyo, 170-0013.
- Urban Dock Lalaport Toyosu: 1F, Southport, 2-4-9 Toyosu, Koto, Tokyo, 135-0061.

• - Online Store: See the full 'College Style' collection here.

About Sesame Street Market

The Sesame Street Market is a one-of-a-kind place that offers a blend of shopping, cafes, and workshops, dedicated to bringing the vibrant world of Sesame Street to life. It’s a space for discovery, where visitors can enjoy a relaxing cafe ambiance, shop for exclusive merchandise, and participate in engaging activities that leave everyone smiling.

About Mash Style Lab

Mash Style Lab, based in Tokyo, operates the market, emphasizing happiness through its wide range of fashion, beauty, food, and design ventures. Established in 1998, it has grown into a global operation, bringing unique brands like 'SNIDEL' and 'gelato pique' to life. With a focus on individual expression, Mash Style Lab encourages people to wear what brings them joy, underpinned by distinctive brand concepts.

The Legacy of Sesame Street

Since its inception in 1969, Sesame Street has become a trailblazer in children's educational programming, broadcasting in over 150 countries. The collaborative efforts of Joan Ganz Cooney and Lloyd Morrisett produced an innovative show that combines music, animation, and beloved puppets to convey essential life lessons and promote values of inclusion and kindness. With characters like Elmo, Cookie Monster, and Big Bird leading the charge, Sesame Street continues to be a model for children's content worldwide.

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