#United States #New York #Home Improvement #DIY Tools #TINKR

TINKR: Revolutionizing the DIY Experience

Today, a significant shift in the DIY landscape has emerged with the launch of TINKR, a fresh and modern tool brand designed to make home improvement projects not just accessible but exciting and approachable. TINKR is available both online and in Target stores across the nation and caters to a diverse audience, from first-time homeowners to experienced DIY enthusiasts looking to transform their spaces.

The Vision Behind TINKR

Founded by Lainy Hedaya Hoffstein, TINKR was born out of a personal experience that highlighted the shortcomings of traditional tools. Frustrated with outdated, intimidating DIY equipment during a project in her driveway, Hoffstein envisioned a brand that merges functionality with aesthetics. Her mission: to create tools that feel good in your hand, look great in your home, and inspire creativity.

TINKR aims to challenge the stereotype that DIY is only for a select few. “Tools have often been seen as daunting, unappealing, and designed around a narrow view of who gets to build,” says Hoffstein, the founder and CEO. With TINKR, she emphasizes making DIY less about the chores and more about the connections it fosters among friends, family, and even new homeowners.

A Thoughtful Approach to Design

Each TINKR product is meticulously designed with the user in mind. The tools feature rounded handles, soft-touch grips, and ergonomic designs to accommodate a wide range of users. Whether you’re a novice or a seasoned creator, these tools promise comfort and usability. To eliminate intimidation, each product comes with a Quick Start Guide and a QR code linking to a collection of how-to videos, empowering users to dive into DIY with ease.

The inaugural collection debuts in two contemporary color palettes: Sage and Midnight. TINKR encapsulates the essence of home improvement with a variety of essential tool kits and project-specific kits aimed at making tasks a breeze:

Tool Kits:

• - DIY Essentials Kit ($19.99): This includes a hammer, ratchet screwdriver, level, tool holder, nails, and screws—perfect for basic needs.
• - Home Essentials Kit ($29.99): Expands on the essentials with a wrench and allen key, all stored in a stylish canvas roll-up tool case.
• - Modern Tool Kit ($79.99): A comprehensive set featuring a hammer, ratchet screwdriver, tape measure, wrench, a full set of allen keys, and more.

Project Kits:

• - Furniture Assembly Kit ($24.99): Equipped with everything needed for furniture setup, including a hammer and knee pads.
• - Painting Kit ($24.99): Includes brushes, rollers, and trays for quick paint jobs without the mess.
• - Wall Patch Kit ($24.99): A complete solution for quick repairs with a variety of necessary tools.
• - Hanging Kit ($24.99): This kit provides all essentials needed for wall decor installation.

Individual Tools:

• - 12 oz Hammer ($10.99): Compact yet powerful enough for everyday repairs.
• - 18-ft Tape Measure ($7.99): Durable with easy-to-read markings for accuracy.
• - Ratchet Screwdriver ($10.99): A versatile tool with interchangeable bits and an ergonomic handle for comfort.
• - Utility Knife ($7.99): Sharp and sleek, perfect for cutting tasks.

Availability and Future of DIY

TINKR is officially available today at ShopTINKR.com and in select Target locations nationwide. As the brand grows, it remains committed to nurturing a community around DIY, one that values creativity, collaboration, and pride in personal accomplishments. TINKR is not just a brand; it's a movement to transform how we think about tools and the DIY process. No longer will home improvement be seen as a daunting task but rather an enjoyable journey of creation and connection.

With TINKR, the future of DIY is bright, inclusive, and filled with potential, making every home a canvas for creativity.