KIKO Milano Enters U.S. Market with Extensive Launch at Macy's Across the Nation

KIKO Milano Expands to the U.S. with Macy's Collaboration

KIKO Milano, renowned as Italy's premier makeup brand, is making significant strides in its U.S. expansion plans through an exciting new partnership with Macy’s, one of the most historic department stores in the country. This collaboration will kick off nationally on June 6 at the iconic Herald Square location in New York City and also on macys.com, marking a pivotal moment for KIKO as it extends its reach into the North American beauty market.

Since its inception in 1997, KIKO Milano has developed a stellar reputation for high-quality, fashion-forward beauty products that embody Italian artistry and creativity. The brand offers a vibrant range of products that not only resonate with current trends but also maintain an air of luxury, providing beauty enthusiasts with truly accessible options. With over 650 SKUs set to be available at Macy's, shoppers can look forward to essential products such as the 3D Hydra Lipgloss, the Full Coverage 2-in-1 Foundation & Concealer, the Unlimited Double Touch Liquid Lipstick, the Long Lasting Eyeshadow Sticks, and the Maxi Mod Mascara, among others.

The collaboration with Macy’s represents more than just a sales initiative; it is a strategic alignment aimed at enhancing customer experiences. Expecting to elevate product discovery and customer education, beauty advisors will play a critical role in guiding shoppers through KIKO's expansive product lineup. Additionally, select Macy’s locations will feature on-site engraving, adding a unique, personal touch to in-store interactions. This level of customer engagement underscores KIKO's commitment to not only provide products but also foster connections with its clientele.

The launch comes at a time when consumers are increasingly gravitating toward high-quality beauty products that are both trendy and reasonably priced, particularly within trusted retail environments. KIKO stands out in this regard, offering proven Italian craftsmanship merged with innovative concepts while ensuring that price points remain accessible. The brand's approach challenges traditional boundaries between luxury and mass-market cosmetics.

Simone Dominici, CEO of KIKO Milano, expressed excitement about this U.S. expansion, stating, "Introducing KIKO to the U.S. market through a partnership with Macy's is a significant milestone. Our focus is on providing high-quality, trend-driven beauty products that align perfectly with the preferences of today's American consumers. The collaboration with Macy's will enhance our visibility and reach."

Macy’s Chief Merchandising Officer, Nata Dvir, echoed this sentiment, saying, "We are committed to enhancing the beauty shopping experience at Macy's by collaborating with brands that deliver genuine innovation and international credibility. KIKO Milano exemplifies this by offering prestige-quality beauty products at accessible prices. We are thrilled to launch KIKO in a manner that prioritizes meaningful customer experiences, beginning at our flagship Herald Square store and online."

KIKO's ambitions do not stop with this partnership. The brand plans to further strengthen its presence in the United States through standalone retail locations in key markets such as Miami and New York City by later in 2026. This strategic move is set to enhance brand visibility and provide consumers with impactful retail experiences that underscore KIKO's commitment to making quality beauty accessible.

KIKO Milano’s impactful rise since its establishment has ensured its position as Italy's leading makeup brand, boasting over 1,400 stores across 77 markets worldwide. The brand is dedicated to redefining the cosmetics industry landscape by continually delivering innovative products that encourage self-expression. By blending local Italian culture with global influences, KIKO aims to empower individuals to create, express, and experiment with beauty in bold and exciting ways.

As KIKO Milano embarks on this extraordinary journey into the U.S. market, the beauty community is eagerly anticipating how this iconic brand will make its mark in a competitive landscape, offering both quality and creativity that inspire every user to embrace their unique beauty.

About KIKO Milano

KIKO Milano is a leading beauty brand crafted in Milan, rooted in culture, creativity, and expression. Since 1997, it has transformed the accessibility of trend-driven and high-quality products for all consumers. KIKO's dynamic product offerings feature colorful palettes, luxurious textures, and innovative formulas that invite users to enjoy a playful approach to beauty.

About Macy's

Macy's is a flagship retail chain in the U.S that serves as a style source for its customers with a vast product offering alongside one of the largest e-commerce platforms in the country. Macy’s continues to create memorable experiences while emphasizing a commitment to community and social responsibility.