#United States #Reju #Rochester #Regeneration Hub

Reju Launches First U.S. Regeneration Hub in Rochester, NY

In a significant advancement towards sustainable textile management, Reju, the innovative textile-to-textile regeneration company, has officially selected Rochester, New York, as the location for its inaugural industrial-sized facility in the United States. This noteworthy announcement, made on January 20, 2026, symbolizes Reju's ongoing commitment to advancing a circular textile economy globally.[^1]

A Vision for Sustainable Manufacturing

Covering 18.9 acres within Eastman Business Park, the new regeneration hub aims to revolutionize how textile waste is processed. With a goal to regenerate an astonishing 300 million textile articles each year—items that would typically find their way into landfills or incinerators—this facility will produce recycled raw materials known as rBHET. This material will subsequently undergo repolymerization to create Reju PET, a high-quality regenerated polyester. The implications for the environment are enormous, as the regenerated material boasts a carbon footprint that is 50% lower than that of virgin polyester, while also being recyclable multiple times.[^2]

Patrik Frisk, CEO of Reju, expresses enthusiasm about this project: "As our first Regeneration Hub in the United States, this site selection is a major leap forward in building a truly global circular system. We are proud to bring Reju's sustainable manufacturing and jobs to the Rochester community."[^3]

Job Creation and Economic Impact

Reju's investment is poised to bolster the local economy by creating around 70 new jobs in Rochester. New York Governor Kathy Hochul emphasized the project’s benefits, stating, "Reju’s ambitious project shows how smart investments can turn waste into opportunity, further supporting our state's overall green economy efforts and creating a brighter future for everyone." This underscores the synergy between job creation and environmental sustainability, promoting a future where economic growth and ecological responsibility go hand in hand.[^4]

Supporting Global Circular Textile Systems

This U.S. regeneration hub is a critical component of Reju's expanding network of facilities, complementing existing operations in Frankfurt, Germany, and the upcoming site in Sittard, Netherlands. Reju employs groundbreaking recycling technology developed in partnership with Technip Energies and IBM Research to enhance textile regeneration processes. Through strategic partnerships with global brands and waste aggregators, Reju is committed to ensuring full traceability in its textile-to-textile operations, transforming fabrics bound for disposal into valuable resources for the circular economy.[^5]

A Collaborative Approach

Jim Moran, President of Kodak's Eastman Business Park, expressed joy in welcoming Reju to their community, emphasizing the park's unique infrastructure and capabilities that will support Reju's sustainable objectives. This cooperative relationship exemplifies a broader trend of companies and local governments working together to address environmental challenges through innovative solutions and technologies.[^6]

As Reju continues to set the standard for environmental sustainability in the textile industry, the momentum for circularity grows stronger. The establishment of this U.S. facility symbolizes a shift toward more responsible manufacturing practices, where post-consumer textile waste is viewed as a resource rather than a burden.

In conclusion, Reju's commitment to the environment and community through its new facility in Rochester represents an exciting opportunity for innovation in the textile sector. If you are interested in learning more about Reju's innovative approaches, visit reju.com.[7]

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[^1]: Reju Press Release
[^2]: Ibid.
[^3]: Ibid.
[^4]: Ibid.
[^5]: Ibid.
[^6]: Ibid.
[^7]: Ibid.