Route Mobile and Kalaam Telecom Join Forces to Enhance Customer Engagement in the Middle East

Strategic Partnership for Customer Engagement

Route Mobile, a leading cloud communications platform and a part of Proximus Global, has recently entered into a strategic partnership with Kalaam Telecom, a top provider of managed digital solutions in the Middle East. This collaboration aims to enhance customer engagement through innovative WhatsApp Business services that will be accessible to enterprises across the region.

A Response to Digital Transformation

The Middle East is experiencing a rapid digital transformation, with projections indicating that its digital economy could reach a staggering $780 billion by 2030, according to UBS. This transformation is driven by a burgeoning demand for effective digital communication solutions. In light of this, Kalaam Telecom is equipping businesses and operators throughout the Gulf Cooperation Council (GCC) with advanced digital tools that encompass communication, cloud, and network services.

The partnership with Route Mobile represents a significant leap forward, allowing Kalaam Telecom to integrate WhatsApp Business service APIs seamlessly into enterprise operations. Given that WhatsApp is one of the most popular communication platforms in the region, this collaboration is set to elevate customer engagement and boost sales efficiently through the app.

Leveraging Expertise and Local Knowledge

Rajdip Gupta, the Managing Director and CEO of Route Mobile, emphasized the importance of this partnership, stating that it marks a crucial milestone for the company in tapping into the growing markets of the Middle East. He noted that teaming up with a partner like Kalaam, which possesses deep regional knowledge and expertise, will help expand the reach of their services effectively.

In a similar vein, Veer Passi, Group CEO of Kalaam Telecom, expressed enthusiasm about the partnership, highlighting that it strengthens their current offerings and enhances their capabilities to deliver seamless omnichannel communication. This collaboration is seen not just as a means to enhance WhatsApp Business offerings but also as a step towards fostering innovation and mutual growth in the rapidly evolving digital communication landscape.

Expanding Digital Opportunities

Sharad Kumar Thukral, the Executive Vice President and Business Head for Route Mobile in the Middle East, pointed out that the dynamic nature of this market necessitates building robust partnerships in addition to directly engaging customers. He noted that their collective goal is to empower enterprises by offering enhanced digital engagement solutions through this partnership.

Sachin Singh, Group VP of Products and Solutions from Kalaam Telecom, added that the unique combination of their regional insights and Route Mobile's global capabilities is designed to create smarter, more connected digital experiences for their clients. This strategic alliance will meticulously integrate the WhatsApp Business Platform into Kalaam's suite of enterprise offerings, fostering digital transformation and uncovering new business prospects in the region.

The formalization of this partnership took place with the signing of a Memorandum of Understanding at GITEX Global 2025, marking a new era of collaboration between these two industry leaders.

About Proximus Global

Proximus Global integrates the strengths of Telesign, BICS, and Route Mobile to reshape the future of communications and digital identity. The organization is committed to driving innovation across some of the world's largest companies and emerging brands. Their extensive global reach enables businesses to create engaging customer experiences, fortified with built-in fraud protection throughout the customer lifecycle. With a suite of offerings ranging from voice and messaging solutions to advanced technologies like 5G and IoT, Proximus Global is poised to empower businesses and communities worldwide.

About Kalaam Telecom

Kalaam Telecom Group has built a reputation as a reliable digital solutions provider, boasting over three decades of experience in the industry. With headquarters in Bahrain and offices in major countries including Saudi Arabia, Kuwait, UAE, Jordan, Egypt, and the UK, Kalaam positions itself as a leader offering sophisticated digital solutions across various sectors. Notably, its ownership of the KNOT terrestrial cable system and its partnership in the Europe-India Gateway (EIG) undersea cable showcase its commitment to providing efficient, low-latency connectivity.