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ZTE's Minimalist Private 5G-A Solution Wins GSMA Foundry Innovation Award at GLOMO Awards 2025

ZTE Corporation, renowned for its leading role as a global provider of integrated information and communication technology solutions, has bagged the prestigious GSMA Foundry Innovation Award at the GLOMO Awards 2025 during the Mobile World Congress (MWC) held in Barcelona. This accolade is a testament to the industry's acknowledgment of ZTE's pioneering Minimalist Private 5G-A solution, underscoring its significant contributions in catalyzing digital transformation, especially within the media and entertainment sectors.

The Minimalist Private 5G-A solution is designed to revolutionize location-based virtual reality (LBE VR) broadcasting, providing the entertainment industry and broadcasters with a robust framework for more efficient transitions to wireless operations. This innovative technology has not only facilitated a seamless upgrade in business operations but also promises an enhanced user experience by fully leveraging the capabilities of mmWave and edge computing.

One of the standout benefits of ZTE's innovation is its ability to enhance mobility, capacity, sustainability, and data security—all of which are vital in today’s digital landscape. The flexibility offered by this solution democratizes access to high-quality virtual experiences across various sectors, including museums, education, and tourism, thanks to the integration of existing 5G infrastructure.

For the LBE VR entertainment field, the Minimalist Private 5G-A solution empowers providers to scale their businesses rapidly and cost-effectively. By eliminating the cumbersome gear often associated with traditional VR systems, such as heavy backpacks, the user experience is significantly improved. Professional broadcasters have particularly benefitted as they can move freely without the risk of entanglement from long cables, leading to more dynamic and engaging live broadcasts.

Currently, multiple LBE VR entertainment centers in various Chinese cities are employing ZTE’s forward-thinking solution. The most recent venue utilizing this technology opened in October 2024, and customer feedback has been overwhelmingly positive, highlighting the superior visual quality and comfort that these centers provide. The capacity to serve a larger audience simultaneously—critical for success in a competitive market—has helped these establishments thrive.

Additionally, ZTE's collaboration with China Central Television (CCTV) since 2024 for the live broadcast of the Chinese New Year Gala has showcased how the Minimalist Private 5G-A solution enhances viewer engagement. This event attracts over 700 million viewers, and the technology has transformed their experience into a more immersive endeavor.

In another significant development, ZTE worked together with CelcomDigi and U Mobile to support the broadcast of the 2024 Sukma Games—the premier national sporting event in Malaysia—through this innovative solution. The implementation of this technology for both the opening ceremony and the live sports events proved instrumental in producing a successful broadcasting outcome.

During MWC Barcelona 2025, ZTE also demonstrated its Minimalist Private 5G-A solution in action, offering wireless live broadcasts of interviews in partnership with Mobile World Live. An augmented reality (AR) live streaming demonstration further engaged conference attendees, showcasing the capabilities embedded within ZTE's solution.

The success of ZTE's Minimalist Private 5G-A reflects the company’s dedication, collaborative ecosystem, and deep understanding of niche markets. By customizing innovations tailored to address industry-specific challenges, ZTE dramatically improves the user experiences offered to both professionals and consumers alike.

The GLOMO Awards are recognized as the pinnacle of honor within the mobile industry, with a panel of over 260 global analysts, media figures, and industry experts evaluating submissions. The awards this year celebrated individuals and organizations driving innovation and shaping excellence within the mobile space. Through sustained effort and technological advancements, ZTE is paving the way for the future of communications and media.

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