#USA #Artificial Intelligence #Madison, Wisconsin #Gowtham Gundu #Fetch Reward

Fetch App Appoints First-Ever Chief AI Officer

In a groundbreaking move, Fetch, known widely as America's Rewards App, has appointed Gowtham Gundu as its first-ever Chief AI Officer (CAIO). Announced on June 26, 2025, this strategic decision underscores Fetch's strong commitment to an AI-first vision as it aims to redefine the landscape of advertising and customer engagement.

Gowtham Gundu joins Fetch with an extensive background, having spent over 18 years at Google where he led engineering efforts tied to Ads Content Safety. His leadership there involved safeguarding a massive $250 billion advertising ecosystem, a testament to his capability to manage and enhance complex AI systems. Now, he is set to transfer that wealth of experience to Fetch, where he will craft an innovative AI and machine learning (ML) strategy.

Elevating User Experience through AI

As the CAIO, Gundu's primary focus will be on integrating ML more effectively into the Fetch platform. This integration is anticipated to enhance advertising personalization and boost user interaction with products. In particular, improving receipt scanning technology will leverage Gundu's vision of utilizing large language models and innovative ML techniques to unlock new features and capabilities within the Fetch app.

Wes Schroll, the CEO and Founder of Fetch, expressed optimism regarding Gundu's arrival. He noted, “Gowtham has built ML systems that support some of the most sophisticated advertising operations in the world. He will help us take full advantage of the opportunity at our fingertips and build what others are only beginning to imagine.”

Gundu shares this vision, stating, “Fetch has a bold vision for how AI can redefine not just a product but an entire category. There's an incredible opportunity to leverage advancements in ML to address the toughest challenges within the advertising sector, leading to improved experiences for users and better business outcomes for brands.”

Reinforcing the AI-First Vision

Fetch's push into AI-led innovation comes on the heels of being awarded two U.S. patents for their advanced AI-powered advertising technologies in 2024. These patents reflect the company's innovative edge and dedication to sustainable growth through technology. Furthermore, Fetch demonstrated its commitment to fostering AI proficiency within its workforce by hosting its first-ever AI Week. This event brought all operations to a halt as the company focused on enhancing AI fluency and driving creative innovations within its platform.

With Gundu at the helm of AI strategy, Fetch aims to capitalize on its solid reputation as a consumer-centered rewards app while paving the way for technological advancements that harness the full potential of AI. The app currently boasts over six million five-star reviews, proving that users appreciate the ability to earn Fetch Points for their everyday purchases heeding to the advertisement quality revolution proposed by AI technologies.

Conclusion

In summary, Fetch's appointment of Gowtham Gundu as its inaugural Chief AI Officer indicates a significant shift towards embedding AI deeply into its business model. With this strategic maneuver, Fetch targets not only to innovate but also to redefine how advertising interacts with consumers in a meaningful way. As Gundu leads the charge to tap into the potential of AI and ML, the rewards app is set to remain at the forefront of both customer satisfaction and advertising excellence in the rapidly evolving digital landscape.

For those interested in learning more about Fetch, visit their website or download the Fetch app available on both the App Store and Google Play Store.