Startup Growth: How Conservative Companies Fuel Innovation by Sharing Their Assets

Unlocking Innovation: The Role of Conservative Companies in Startup Growth

In today's fast-paced business environment, the collaboration between established, conservative firms and dynamic startups is crucial for driving innovation. On April 21, 2026, a special workshop titled "Integrating Conservative Company Assets into Startups! - Case Studies and Know-How" will be held to explore this essential partnership.

The workshop is organized by NPO ZESDA, headed by Daisuke Sakuraba, and hosted collaboratively by the Research and Innovation Association. It promises to offer key insights into how traditional businesses can strategically contribute their valuable assets to burgeoning startups.

Expert Insights from Kazuhiko Hasegawa

The session will feature guest speaker Kazuhiko Hasegawa, Executive Officer at the innovative firm, Libernes. Hasegawa will share his experiences on how to effectively transform the diverse assets of conservative enterprises—like research capabilities, customer bases, brand equity, human resources, and funding—into growth engines for startups. Attendees can expect to learn about practical methodologies and real-life examples of asset integration.

The discussion will go beyond mere matching and open innovation frameworks. Hasegawa will delve into the challenges faced in bridging the cultural gaps between established companies and startups while creating successful business outcomes. This workshop will not just celebrate the successes; it will also address the obstacles encountered during these processes, including consensus-building hurdles and structural issues faced during scaling. By examining these aspects, participants will glean actionable insights they can apply to their respective organizations.

Interactive Discussions and Networking Opportunities

Following Hasegawa’s presentation, there will be a dedicated Q&A session and open discussion time. This interactive setting will allow attendees to discuss potential collaborative efforts between companies and startups from various perspectives, fostering new ideas and initiatives.

Event Details

- Workshop Title: Integrating Conservative Company Assets into Startups! - Case Studies and Know-How
- Guest Speaker: Kazuhiko Hasegawa (Executive Officer, Libernes)
- Facilitator: Daisuke Sakuraba (President, NPO ZESDA)
- Date & Time: April 21, 2026, from 19:30 to 20:30 (Doors open at 18:50)
- Venue: TiBTokyo Innovation Base, Marunouchi 3-8-3, Chiyoda, Tokyo
- Cost: Free
- Registration Link: https://zesda.jp/psri016/ (Please ensure your email address is input correctly)
- Organized by: NPO ZESDA
- Collaborators: Research and Innovation Association
- Moderator: Research and Innovation Association Production Research Subcommittee

After the workshop, there will be an optional networking time from 20:30 to 21:00, where attendees can freely exchange opinions with the speaker and one another.

Archive Availability

For those unable to attend, the workshop will be recorded and made available for future viewing. Participants can watch the content at their convenience after the event. Additionally, those who attend in-person will have the opportunity to revisit the workshop content. The viewing fee will be 2,000 yen.

- Viewing Fee: 2,000 yen
- Payment Method: Credit Card
- Viewing Registration Link: https://zesda.jp/psri016/

This workshop presents a unique opportunity for innovation leaders and aspiring entrepreneurs to learn how to successfully ignite growth through collaboration. Join us in transforming potential into success!