#South Korea #Digital Innovation #Incheon #Women's Empowerment #Kuaishou

Kuaishou's Commitment to Women's Empowerment Through Digital Innovation

In recent years, digital technology has evolved into a powerful enabler of social change, particularly in empowering women to innovate and lead. This was made abundantly clear at the "APEC Her Power for a Sustainable Future" Roundtable Forum held in Incheon, South Korea, where Kuaishou Technology's Vice President, Song Tingting, spoke passionately about the company's initiatives aimed at bolstering women's roles in the digital landscape.

The forum, themed "Our Sustainable Tomorrow – Connection, Innovation, Prosperity," gathered influential female leaders from various sectors to discuss how to advance sustainability through participation in the digital economy and innovative public welfare solutions. In her address during a session focused on "Digital Empowerment for Women's All-Round Development," Song highlighted Kuaishou’s unwavering commitment to bridging the digital divide and creating new opportunities for women in entrepreneurship and employment.

As digital platforms like short videos and livestreaming gain popularity, Kuaishou recognizes their potential in facilitating innovative business models that enable women to engage more actively in the economy. Song illustrated this point by sharing that Kuaishou has already created approximately 43.2 million job opportunities and introduced 174 new professions by the end of 2024. These efforts are reshaping traditional employment dynamics and offering women the freedom to pursue economic independence and social participation at their own pace.

Since launching a digital skills talent development program in 2018, Kuaishou has explored pioneering methods to support women in the digital age. Through initiatives like "Happy Village Leaders" and "Happy Lecture Hall," the company offers livestream e-commerce training tailored for rural women, transforming digital tools into effective means for promoting local agricultural products.

In collaboration with the China Women's Development Foundation, Kuaishou launched the "Her Power Rural Revitalization Support Program" in 2022, which has successfully trained over 1,200 rural women entrepreneurs by providing e-commerce skills and micro-business support. These initiatives exemplify how Kuaishou is leveraging its vast user base—hundreds of millions strong—to foster a dynamic and supportive digital community where women's contributions as creators are increasingly acknowledged and celebrated.

Song affirmed Kuaishou's commitment to continue supporting women creators by investing in resources such as traffic, funding, and training. The objective is clear: to encourage more women to showcase their creativity and leadership abilities on Kuaishou’s platform, thereby contributing to broader societal and economic development.

Kuaishou is recognized not only as a leading content community and social platform in China but also increasingly on a global scale. Built on a foundation of cutting-edge artificial intelligence technology, Kuaishou is relentlessly focused on innovation and enhancing its service offerings—creating immense value for users.

In conclusion, Kuaishou's dedication to empowering women through digital innovation stands as a testament to the company's vision for a more inclusive and equitable future. As digital adoption accelerates, partnerships and initiatives aimed at uplifting women will be crucial for ensuring that they become an indispensable force in driving sustainable development in the digital economy. Through continued innovation and support, Kuaishou aims to empower more women to seize these opportunities, fostering a brighter and more sustainable tomorrow.