#Japan #Tokyo #FamilyMart #Her lip to #Kojima Haruna

Introduction

In an exciting collaboration, the popular beauty brand 'Her lip to BEAUTY', founded by the talented Kojima Haruna, is set to launch a brand new line of body mists exclusively at FamilyMart. Effective from April 24, 2026, these mists will feature some of the brand's most beloved fragrances, making them perfect for on-the-go hydration and freshness.

About the Collaboration

FamilyMart, a key player in Japan's convenience store market, is celebrating its 45th anniversary in September 2026. The partnership with 'Her lip to BEAUTY' symbolizes a commitment to discovering the best for customers. The brand has been recognized for its high-quality beauty products that embody the theme of Self Care = Self Love, bringing delightful scents into daily life.

Kojima Haruna, who serves as the Chief Creative Officer of the lifestyle brand, emphasizes the importance of self-care. This partnership is a significant step towards introducing the world of 'Her lip to BEAUTY' to a wider audience.

The New Body Mists

The upcoming body mist line will include three popular scents: Nude Pearl, Rose Blanche, and Early Morning. Each scent is designed to not only smell fabulous but also to provide skin nourishment on the go. The mists contain hydrolyzed silk, hydrolyzed collagen, and sodium hyaluronate, ensuring your skin feels as good as it smells. This portable-sized product is perfect for refreshing moments throughout your day.

Scent Descriptions:

1. Nude Pearl: A luxurious floral amber scent, combining delicate tea roses and caramel with spices and herbs.
2. Rose Blanche: A lively floral musk that intertwines the rich sweetness of three types of rose with fresh lavender.
3. Early Morning: A crisp white floral aroma with the elegance of white muguet and a fresh, soapy undertone.

Priced at 1,550 yen (tax inclusive), these 45ml body mists aim to elevate your daily routine and come in a convenient travel size, perfect for any occasion.

Market Trends Indicating Growth

The fragrance market in Japan has been on a notable growth trajectory, anticipated to reach 57.5 billion yen in 2024, marking a 15% increase from the previous year. As consumer interests shift towards fragrances, the body mist segment is predicted to flourish even further, with projections estimating the market to achieve around 47.8 billion yen by 2033. Influencers and social media platforms are playing a significant role in introducing fragrance products to new audiences, contributing to the expansion of this market segment.

A Word from Kojima Haruna

Kojima Haruna expressed her enthusiasm for the launch, highlighting that fans of 'Her lip to BEAUTY' can now experience their favorite scents in a body mist form at FamilyMart across Japan. She encourages new users to experience the brand's unique fragrance, making it a perfect opportunity to explore 'Her lip to BEAUTY'.

Conclusion

The launch of 'Her lip to BEAUTY' body mists at FamilyMart represents a successful collaboration that seeks to enrich customers' self-care routines with quality beauty products. As the fragrance market continues to grow, it will be exciting to see how these mists will contribute to the overall beauty landscape in Japan.

If you’re looking to refresh your scent collection, make sure to visit your nearest FamilyMart starting from April 24, 2026, and discover the exquisite fragrances from 'Her lip to BEAUTY'.

For more information, visit the official website: Her lip to BEAUTY.