Discover the New Del Monte Pure Fruit in Urban Fruit-Picking Event
Del Monte is launching a refreshing experience for fruit lovers with the upcoming event titled "Del Monte Pure Fruit Urban Fruit-Picking". This exciting event, organized by Kikkoman Foods, offers attendees the chance to enjoy 100% pure fruit puree right from the whimsical "Pure Fruit Tree". The event is set to take place from March 19 to March 21, 2026, at Roppongi Hills’ Rooftop Plaza, and the best part? Admission is free and no reservation is needed!
At this vibrant venue, colorful "Pure Fruit Trees" will line the area, allowing guests to pick their own "Pure Fruits" and sample them on the spot. With each bite, participants will be able to taste the essence of fruits, prepared entirely as 100% fruit puree. This initiative aims to remind people of the importance of fruit in a balanced diet, especially since fruit consumption has been declining in Japan, which is far below the health ministry's recommended intake of 200 grams per day.
With the Pure Fruit series, you can easily meet more than half of your daily fruit needs in a convenient squeeze pouch that contains all natural ingredients without any additives. The event is designed to make fruits more approachable, encouraging attendees to incorporate more into their daily meals.
In addition to picking fruits, attendees will encounter fun elements throughout the event such as an interactive lottery attached to the fruit samples, where lucky participants can win vouchers for new products or exclusive experiences. For those wanting to capture their memories, a photo spot inspired by a fruit stand will also be available. Anyone who posts their photos online will receive a special Pure Fruit pack, making it a delightful social experience.
The event spans three days in spring, a perfect time to appreciate nature and fruits together. The Urban Fruit-Picking concept is designed to bridge the connection between city living and a healthy lifestyle, making it easier for everyone to enjoy fruits daily.
After the event at Roppongi, the “Del Monte Pure Fruit Picking Caravan” will move on to three locations in the Kanto region, starting at Shibuya Hikarie and later visiting Chiba and another Tokyo venue. This caravan will continue the unique fruit-picking experience, bringing the joy of fruits to more people across the region.
Event Details
This engaging event not only highlights the deliciousness of the Pure Fruit range but also addresses a significant health concern regarding fruit consumption in Japan. According to recent research, a staggering 81.2% of the population is unaware of the recommended fruit intake of 200 grams per day. With challenges such as perishability and preparation hassle discouraging fruit consumption, Del Monte's Pure Fruit offers a more convenient solution.
As the health ministry's guidelines evolve, Del Monte is committed to promoting a simpler way to incorporate fruits into everyday life with their line of squeezable pouches that offer deliciousness and convenience. Join us for this vibrant celebration of fruits and make your way to Roppongi to participate in this unique experience. Together, let’s build a healthier relationship with fruit consumption while enjoying the delights that nature has to offer. Del Monte continues to champion healthy eating worldwide with their high-quality, carefully selected fruits and vegetables, all under their slogan, "From the sun to your taste".
At this vibrant venue, colorful "Pure Fruit Trees" will line the area, allowing guests to pick their own "Pure Fruits" and sample them on the spot. With each bite, participants will be able to taste the essence of fruits, prepared entirely as 100% fruit puree. This initiative aims to remind people of the importance of fruit in a balanced diet, especially since fruit consumption has been declining in Japan, which is far below the health ministry's recommended intake of 200 grams per day.
With the Pure Fruit series, you can easily meet more than half of your daily fruit needs in a convenient squeeze pouch that contains all natural ingredients without any additives. The event is designed to make fruits more approachable, encouraging attendees to incorporate more into their daily meals.
In addition to picking fruits, attendees will encounter fun elements throughout the event such as an interactive lottery attached to the fruit samples, where lucky participants can win vouchers for new products or exclusive experiences. For those wanting to capture their memories, a photo spot inspired by a fruit stand will also be available. Anyone who posts their photos online will receive a special Pure Fruit pack, making it a delightful social experience.
The event spans three days in spring, a perfect time to appreciate nature and fruits together. The Urban Fruit-Picking concept is designed to bridge the connection between city living and a healthy lifestyle, making it easier for everyone to enjoy fruits daily.
After the event at Roppongi, the “Del Monte Pure Fruit Picking Caravan” will move on to three locations in the Kanto region, starting at Shibuya Hikarie and later visiting Chiba and another Tokyo venue. This caravan will continue the unique fruit-picking experience, bringing the joy of fruits to more people across the region.
Event Details
- - Title: Del Monte Pure Fruit Urban Fruit-Picking
- - Date: March 19 (Thursday) to March 21 (Saturday), 2026, from 11:00 AM to 6:00 PM (3:00 PM to 6:00 PM on March 19)
- - Location: Roppongi Hills Rooftop Plaza, Minato-ku, Tokyo
- - Access: Direct access from Roppongi Station via the Tokyo Metro Hibiya Line (Exit 1C)
This engaging event not only highlights the deliciousness of the Pure Fruit range but also addresses a significant health concern regarding fruit consumption in Japan. According to recent research, a staggering 81.2% of the population is unaware of the recommended fruit intake of 200 grams per day. With challenges such as perishability and preparation hassle discouraging fruit consumption, Del Monte's Pure Fruit offers a more convenient solution.
As the health ministry's guidelines evolve, Del Monte is committed to promoting a simpler way to incorporate fruits into everyday life with their line of squeezable pouches that offer deliciousness and convenience. Join us for this vibrant celebration of fruits and make your way to Roppongi to participate in this unique experience. Together, let’s build a healthier relationship with fruit consumption while enjoying the delights that nature has to offer. Del Monte continues to champion healthy eating worldwide with their high-quality, carefully selected fruits and vegetables, all under their slogan, "From the sun to your taste".
Topics Consumer Products & Retail）
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