#Japan #Tokyo #LELO #Sexual Wellness #Dada Art Museum

Discover a Unique Intersection of Tradition and Innovation

LELO, the luxurious self-care brand originating from Sweden, will host a remarkable event in collaboration with the Dada Art Museum, an institution dedicated to archiving Japan's erotic culture. From May 22 to May 29, 2025, this week-long initiative will be themed "Where Tradition Meets Innovation," inviting participants into an immersive experience of sexual wellness that intertwines elements of sexuality and pleasure, art and intellect, as well as the past and the future. As visitors step into this unique space, they will have the opportunity to reconsider various perspectives on sexuality, guiding them towards a richer understanding of themselves.

Special Media Day with Engaging Discussions

Among the highlights of this event is the Media Day on May 22, which will feature a panel discussion. Esteemed guests include Atsuko Konda, the managing director of Dada Art Museum, and Yuka Eda, a respected filmmaker and photographer. Together, they will delve into themes surrounding LELO's brand mission: redefining pleasure through art and self-care as a form of expression. The conversation will unravel the history of sexual expression in Japanese art while breaking down barriers of shame and prejudice, exploring the intricate relationship between sexuality, art, and health rights from LELO's unique perspective.

Guest Profiles

• - Atsuko Konda has been involved in the art scene since 1995, working closely with the founder of Dada Art Museum, Kyoichi Tsuzuki. Her insights into the museum's diverse collection have enriched the experiences of visitors from across the globe.
• - Yuka Eda, hailing from Gunma Prefecture, is celebrated for her debut feature film "Shōjo Kaikō," which received accolades at various international film festivals. Eda not only excels in film but also in photography, showcasing numerous artists and projects.

LELO's Exclusive Product Showcase

Attendees can look forward to an extensive collection of LELO products, including items that have yet to be released in Japan. The first floor shop will feature a selling area where guests can purchase products aimed at enhancing their intimate lives.

Featured Products Include:

• - Personal Moisturizers: Available in 75mL and 150mL sizes, priced at ¥3,000 and ¥5,000 (excluding tax).
• - Flickering Touch Massage Candles: 150g, priced at ¥6,000 (excluding tax) available in several enticing scents such as Black Pepper & Pomegranate, Vanilla & Cream de Cacao, and Snow Pear & Cedarwood.
• - Pleasure Enhancing Serum: Available in a 15mL size, priced at ¥5,000 (excluding tax).

Exhibition and Experience Highlights

The event will feature:

• - An exhibition and sale of LELO products, including those not yet released in Japan.
• - The first-ever display and order session for LELO's flagship model, worth approximately ¥3,000,000.
• - A collaborative showcase between Dada Art Museum's artworks and LELO products.
• - Exclusive cocktails and finger food service to enhance the experience.
• - An interactive installation that explores sexual wellness themes.

Event Overview

• - Event Name: LELO × Dada Art Museum: Where Tradition Meets Innovation
• - Dates: May 22 (Thursday) to May 29 (Thursday), 2025
• - Location: Dada Art Museum
• - Address: 5-28-4 Mukōjima, Sumida-ku, Tokyo, 131-0033
• - Admission: Some dates are by invitation only, while others will be open to the public during regular hours.

Schedule Highlights

• - May 22: Media Day (Invitation Only) featuring a panel discussion from 18:00, museum tours, and a cocktail party.
• - May 23: Influencers & Stakeholder Day (Invitation Only) with guided tours and interactive experiences.
• - May 24-29: General Public Days with various highlights including a LELO × Dada installation, limited food and beverage options, and special photo opportunities.

Retail Information

• - Online Shops: LELO Official Amazon, LOVE PIECE CLUB Online Shop, and more.
• - Physical Locations: Including stores like LOVE PIECE CLUB, Bic Camera, and Edion.

Contact Information

For inquiries regarding this release, please contact:
LELO JAPAN Public Relations Desk (担当: Ho)
Email: [email protected]

About LELO

LELO was founded to deliver satisfaction beyond the boundaries of gender, sexual orientation, race, and age. Currently, it stands as a global designer brand known for intimate lifestyle products, thriving in regions from Stockholm to Los Angeles, Sydney, and Shanghai.

About Dada Art Museum

Dada Art Museum was established based on a long-standing collection activity by photographer and editor Kyoichi Tsuzuki. This private museum specializes in showcasing outsider and bad art, illuminating the margins of art and the deviations of expression, and continuously presents diverse and free creations that transcend conventional artistic frameworks. Besides exhibitions, it regularly hosts gallery talks and events, providing a space for new experiences that redefine the paradigm of art.