#Japan #Hair Care #Dry Shampoo #Shibuya #Diane Perfect Beauty

Discover the New Diane Perfect Beauty Dry Shampoo

For six consecutive years, Diane has maintained its status as the leading brand in dry shampoo sales. Nature Lab, headquartered in Shibuya, Tokyo, is excited to announce the launch of a new fragrance-free variant of its popular "Diane Perfect Beauty" dry shampoo, featuring an invigorating cooling sensation of -10°C. Alongside this fresh launch, a convenient enlarged size of 150g will also be available at drugstores and variety shops across the country starting March 1, 2026.

Diane’s dry shampoo range is celebrated for its multi-functional abilities in simply spritzing away dirt and oil from the scalp while providing styling, hair fragrance, odor and sweat care, and even restoring shine—essentially five functions in one product. Since its debut in 2019, Diane has garnered significant support from consumers, securing the number one spot in the dry shampoo sales for six years in a row.

Revamped for Active Lifestyles

The introduction of the larger 150g size caters to daily users and those engaged in active lifestyles, allowing for quick refreshment anytime. The cooling effect remains intact, providing a refreshing experience without any fragrance, appealing to a larger audience for effortless use in various situations. Whether it’s after workouts when sweat and oil buildup can be bothersome, morning styling routines, or refreshing breaks during hectic days, Diane's dry shampoo is a must-try to suit your lifestyle.

Moving Beyond Expectations: The Features

The key to Diane's dry shampoo is its uniquely developed dual-micro powder formulation that effectively absorbs excess oil and sweat, keeping the scalp clean. Ideal for outdoor activities, after sports, or as a refreshing alternative to morning showers, it serves as an essential companion.

• - 5-in-1 Action: A quick spray not only cleanses the scalp but can also assist in styling and lend a hair fragrance all at once. It effectively tackles unpleasant odors and excess sweat while leading to shiny hair.

• - Easy Application: Simply hold the can 15 to 20 cm away from hair, spray evenly, and then brush through for an even distribution. It can also serve as a finishing spray or as a pre-brushing treatment for styling.

A Cool Addition Without Fragrance

The cool type now comes with the newly added fragrance-free option, perfect for users who prefer no scent or want to enjoy their favorite perfumes without interference. When sprayed, users immediately experience a chilling sensation that cools down overheated scalps during hot summer days. Because it’s fragrance-free, it's suitable for use in public settings like offices, allowing users to enjoy that refreshing coolness without any worries about competing scents.

Product Specifications

• - Diane Dry Shampoo Cool (Fragrance-Free)

- 95g: 1,200 JPY (tax included 1,320 JPY)
- 40g: 880 JPY (tax included 968 JPY)

Note: The -10°C cooling effect is based on the change of surface temperature upon application, and individual results may vary.

Large Size for All Needs

Responding to consumer feedback, Diane has also launched a coveted larger size. For avid users at home, families who share products, or stylists who frequently use dry shampoo, the new 150g size is perfect for everyday use or professional needs, catering to a variety of scenarios.

• - Diane Dry Shampoo (Large Size)

- 150g: 1,600 JPY (tax included 1,760 JPY)

Product Lineup

Diane Perfect Beauty offers a wide range of products including:

• - Dry Shampoo
• - Perfect Beauty Line
• - Diane Lotus
• - Maegami Mystic
• - Color Shampoo
• - Hair Mask

Learn more about the brand: Diane Perfect Beauty Official Website

Since its launch, the Diane Perfect Beauty line achieved remarkable sales of over one million units within just 10 days. By combining selected organic argan oil and beauty keratin, it merges nature and science to provide high-quality hydration and hair care.

*Source: 10-day total shipments of the Diane Perfect Beauty series from September 1, 2017, according to Nature Lab's research.