#Japan #Tokyo #Longchamp #Theo Wenner #Felice Nova Noordhoff

Longchamp's 2026 Summer Collection: CATCH THE PARISIAN WAVE

Longchamp, the renowned French Maison founded by Jean Cassegrain in 1948, has released its latest summer collection campaign visuals named "CATCH THE PARISIAN WAVE". Having collaborated for the third time with the acclaimed American photographer and filmmaker, Theo Wenner, the campaign showcases the energy of surf culture through the lens of modern Parisian life, with the elegant model Felice Nova Noordhoff embodying this vibrant spirit.

The visuals and accompanying short film present a story of the contemporary Parisian woman. Surrounded by the glimmering sunlight and gentle sea breezes along picturesque coastlines, she dons colorful and airy outfits that exude summer joy. The breathtaking scenery, where sky meets sea, acts as a backdrop as she immerses herself in the rhythmic dance of wind and waves. Walking barefoot along sandy beaches, she expresses her newfound identity, embracing freedom and confidence, which is the essence of Longchamp’s summer collection.

Moreover, the campaign sparks excitement with a limited edition of surfboards, numbered to just 40 pieces, handcrafted in a family-run atelier known as Shapers Club, located near La Rochelle in southwestern France. Recognized as an “Entreprise du Patrimoine Vivant” (living heritage company), Shapers Club meticulously creates surfboards featuring a layered structure of polyurethane foam, fiberglass, and resin. These boards are inspired by California longboards, displaying streamlined designs, faded colors, and vintage graphics reminiscent of the 1960s. Not only surfers, but also design aficionados looking for unique interior art pieces may desire this collectible.

Amid this sun-soaked narrative, the modern Parisian woman departs from the traditional confines of the city, immersing herself in surf culture and crafting unforgettable summer memories that resonate with a new ‘art de vivre’.

This campaign illustrates the lively and refreshing aesthetic of the "CATCH THE PARISIAN WAVE" collection, celebrating the strength and allure of women living life boldly and brightly.

Campaign Details

Photographer & Director: Theo Wenner
Hair Stylist: Louis Ghewy
Makeup Artist: Petros Petrohilos
Set Designer: Julia Wagner
Model: Felice Nova Noordhoff

Surfboard Specifications

• - Size & Price: H50 x W185 x D6.5cm – ¥395,000 (tax included)
• - Material & Color Options: Chestnut wood and more / Rainbow

Note: Shipping costs will be covered by Longchamp.

• - Available at: Longchamp La Maison Omotesando

Note: Retail locations may change.

About Longchamp

Founded in Paris in 1948 by Jean Cassegrain, Longchamp seamlessly merges authenticity with energy. The brand initially made headlines with its luxury leather pipes and has transcended to offer a range of iconic bags that embody contemporary Parisian style. With collections inspired by cultural elements such as Japanese origami, Longchamp places a strong emphasis on sustainability, having transitioned all its Le Pliage® products to recycled nylon by the end of 2022. With a creative direction led by Sophie Delafontaine, Longchamp continues to innovate and uphold its craftsmanship heritage, recognized as an “Entreprise du Patrimoine Vivant” by the French government. With over 300 boutiques across 80 countries, Longchamp remains committed to quality and creativity, ensuring its legacy continues through generations.