#Japan #Tokyo #JR East #Fukushima #Japanese Pear

Highlighting the Charm of Fukushima through Beverages

The beverage industry is embracing local flavors and traditions, and one of the latest additions is the 'Fukushima Grown Japanese Pear' drink, set to hit the shelves on May 19, 2026. Produced by JR East Japan Cross Station, this unique beverage aims to showcase the exquisite charm and agricultural richness of Fukushima Prefecture, particularly during the upcoming 'Fukushima MEGURIP' regional fair, scheduled from April 1 to June 30, 2026.

Product Overview

The 'Fukushima Grown Japanese Pear' drink contains 4% juice from locally sourced Japanese pears, specifically the Kosui and Toyosu varieties. This ensures that consumers can taste the essence of Fukushima while enjoying a refreshing and crisp beverage, perfect for quenching their thirst during the hotter months.

Details:

• - Product Name: Fukushima Grown Japanese Pear
• - Container: PET Bottle
• - Volume: 500ml
• - Price: 170 yen (tax included)
• - Where to Buy: Available at JR East Japan's Acure vending machines, the Acure official online store, and in 'NewDays' and 'NewDays KIOSK' convenience stores (with some exceptions).
• - Release Dates:

- Acure vending machines and online: May 19, 2026
- NewDays and NewDays KIOSK: May 26, 2026

• - Product Page: Fukushima Grown Japanese Pear

Inspiration Behind the Product

Fukushima is rich in diverse agricultural produce, boasting the third-highest yield of Japanese pears in the country. The development of the 'Fukushima Grown Japanese Pear' beverage was inspired by this abundance and the desire to promote local farmers and their quality offerings. The drink is crafted to provide a light yet fruity flavor, making it a refreshing option for anyone looking to revitalize during a busy day or to cool down during travel.

Developer's Comment:

"Fukushima is well-known for its fruits, vegetables, meat, and fish. Among them, Japanese pears have gained significant notoriety for their sweetness and flavor. With this beverage, we aim to provide a taste of these local gems while ensuring a refreshing drinking experience. We hope that every sip offers a moment of enjoyment and a refreshing break in the day."

Fukushima MEGURIP 2026

The 'Fukushima MEGURIP' fair, organized by JR Group in collaboration with regional governments and local tourism operators, aims to promote the attractions of Fukushima. This event highlights products crafted from local ingredients and features various collaboration items and local snacks sold in multiple facilities managed by JR East Japan Cross Station. A key part of this campaign is the 'Fukushima Direct Market' that will take place in the event space 'Square Zero' at Tokyo Station, where a variety of events will showcase the essence of Fukushima.

Event Details:

• - Duration: April 1 to June 30, 2026
• - Location: Various facilities and stores operated by JR East Japan Cross Station
• - For More Information: Check out the press release for 'MEGURIP' here

About NewDays

NewDays is a convenience store chain operated by JR East Japan Cross Station, catering to daily needs with a motto that emphasizes proximity and accessibility. With a commitment to offering appealing products and services for various times of the day, NewDays prides itself on a unique selection, including its own original brand, 'Newtas.' According to the 'Nikkei MJ 2024 Convenience Store Survey,' NewDays is recognized for having the highest average sales per store. Their dedication to customer satisfaction and support is reflected in their average operating hours exceeding 14 hours per day and store sizes ranging from 30 to 250 square meters.

In conclusion, the launch of 'Fukushima Grown Japanese Pear' signifies a delightful addition to the beverage market, uniting the essence of Fukushima's agricultural heritage with a refreshing drinking experience, ready to transport you to the heart of one of Japan's most cherished regions.