Fresh Express Expands Foodservice Division with Key Acquisition of McEntire Produce for North American Market Growth
Fresh Express Strengthens Its Foodservice Operations with McEntire Produce Acquisition
Fresh Express Inc., a prominent name in the value-added salad and fresh produce industry, has recently embarked on a strategic journey by acquiring McEntire Produce Inc., a renowned fresh-cut processor and wholesaler. This merger aims to capitalize on both companies' strengths and expand their reach within the foodservice sector across North America.
A New Era for Foodservice
The acquisition of McEntire Produce, recognized for its strong foodservice capabilities since its establishment in 1938, marks a significant milestone for Fresh Express. According to John P. Olivo, President of Fresh Express, this merger is not merely about combining resources but about unlocking new opportunities for innovation and efficiency to better serve their customers in the foodservice segment.
Sharing this sentiment, Carter McEntire, who will now serve as the Vice President of Foodservice, expressed enthusiasm about growing the business. His experience and the legacy of McEntire Produce, which has established a strong presence serving the East Coast and beyond, will be invaluable in the transition.
Enhanced National Reach
With the integration of McEntire Produce’s operations, Fresh Express will broaden its national foodservice offerings significantly. The newly formed Foodservice Division promises to leverage Fresh Express's extensive supply chain, which includes six plants spread across various regions, granting the company greater agility in meeting customer needs. This strategic positioning will not only help lower route-to-market costs but also reduce food miles, contributing to sustainability goals.
Both companies prioritize food safety, a key aspect of their operations. The introduction of advanced technologies such as McEntire’s Simply Clean® wash system, coupled with Fresh Express’s RFID-based food traceability, enhances their collective commitment to delivering safe and high-quality products to customers. By reinforcing these food safety protocols, the merger aims to build stronger trust with consumers.
Building on a Legacy
For over eighty-five years, McEntire Produce has been a cornerstone in the produce market within its community and beyond. In a heartfelt acknowledgment, both presidents highlight their gratitude towards their dedicated workforce. Their contributions have laid the foundation for the mutual success envisaged in this acquisition. The integration of their employee strengths is a top priority as Fresh Express aims for a seamless transition, ensuring continued operational excellence.
Looking Ahead
As Fresh Express prepares for the future under this new acquisition, the focus remains on identifying further growth opportunities, efficiencies, and an unwavering commitment to customer relationships. The merger is poised to enhance their service capabilities while streamlining operations, making them a formidable force in the foodservice industry.
In summary, this acquisition signifies a powerful alliance, merging the strengths of both Fresh Express and McEntire Produce to meet the evolving demands of consumers in a competitive market. With new initiatives on the horizon, robust growth within the foodservice division seems imminent, promising fresh solutions that cater to the culinary needs of customers across North America.
This transaction not only exemplifies the increasing trend of consolidation within the food industry but also indicates Fresh Express’s proactive approach in amplifying its footprint in the foodservice domain, setting a course for innovative growth well into the future.