#Japan #Tokyo #Opt #LTV Marketing #Ad Infrastructure Pack

Opt Launches Ad Infrastructure Pack™

Opt, a leader in digital marketing, has officially launched its new service, the Ad Infrastructure Pack™, on August 6, aimed at companies looking to shift their advertising operations in-house but facing operational hurdles. This innovative service provides a comprehensive solution for managing ad submissions, facilitating a smoother workflow for businesses while allowing marketing teams to focus on strategic planning and enhancing campaign effectiveness.

Background: The Rise of In-Housing

Recent years have witnessed an increasing number of companies opting to handle their advertising operations internally. However, many face significant challenges, often falling into a “negative spiral” where operational inconsistencies lead to campaign failures. Factors such as the complexity of media algorithms, specifications changes, and a lack of personnel to sustain long-term in-house efforts exacerbate these issues. As a result, many marketers desire to leverage AI technologies to optimize and outsource operational tasks without losing control.

Recognizing these challenges, Opt designed the Ad Infrastructure Pack™ to allow organizations and marketers to outsource operational duties like submission and report generation, enabling them to concentrate on strategy and improvement.

What is the Ad Infrastructure Pack™?

The Ad Infrastructure Pack™ positions itself as a third option between traditional full-service agencies and complete in-house operations. Businesses maintain ownership of their accounts while a dedicated Opt team manages all operational tasks related to ad submissions. This includes proofreading advertisements, issuing measurement parameters, and managing media submissions.

Opt utilizes a unique “automated detection AI” developed in-house to prevent submission errors before they happen. By breaking down the submission process into 27 distinct tasks, they ensure both quality and efficiency.

Key Features:

1. High Accuracy and Stability: With over 27,000 submissions annually, Opt maintains an impressive submission accuracy rate of 99.95%. Their team of over 50 dedicated staff ensures accuracy without the reliance on temporary or external employees, crucially supporting corporate promotional efforts.

2. Dual Check System: Utilizing both human oversight and AI technology, Opt offers a two-tier verification system. This system minimizes errors while enhancing productivity by automatically checking submission nuances based on their extensive operational experience and proprietary AI.

3. Comprehensive Media Coverage: The service supports eight major platforms, including Google, Yahoo!, Microsoft, Meta, LINE, TikTok, X, and Criteo, allowing clients to manage large-scale campaigns efficiently. Furthermore, Opt has established direct hotlines with these media partners for swift issue resolution.

Why Opt Launched This Service

With over 30 years in digital marketing, Opt has consistently delivered high-quality operational execution as a core part of its advertising agency services. Their commitment to accuracy and rapid response reflects their capability to support marketers shifting towards in-house operations, liberating them from operational burdens so they can focus on strategic initiatives.

Opt aims to act as a vital “infrastructure” element that fosters sustainable corporate growth, adapting their services to meet evolving client needs.

Future Perspectives

Given the increasing demand for in-house support, Opt plans to accelerate the rollout of the Ad Infrastructure Pack™ further. The service will evolve, extending beyond reporting and submissions to provide holistic infrastructure support for marketers aimed at producing superior results. Through collaborations with the Hakuhodo DY Group’s HCAI Professionals, Opt aims to create a conducive environment for marketers to focus on strategy and outcomes while contributing to their clients' autonomous growth.

About Opt

Opt is dedicated to catalyzing industry transformation through new value creation, aiming to lead clients with deep insights into end-users and true LTV support for their customers' sustainable growth. Through critical engagement in the advertising industry, Opt strives to attain long-term industrial transformation, demonstrating commitment to innovating the marketing landscape.

Company Info:

• - Founded: April 1, 2015
• - Capital: 100 million yen (as of December 2025)
• - CEO: Daisuke Kanazawa
• - Headquarters: 6-4-1 Shichido-cho, Chiyoda-ku, Tokyo
• - Website: Opt

For inquiries regarding this announcement, please contact:

• - Daisuke Tabuchi
• - Email: [email protected]