Rokt Announces Major Valuation Growth and Board Appointment in $335 Million Secondary Transaction

Rokt’s Remarkable Journey: Valuation Surges to $3.5 Billion

Rokt, a leading player in the e-commerce sector, has recently made headlines by announcing a substantial secondary transaction valued at approximately $335 million. This exciting development comes in the wake of heightened interest from both new and existing investors, ultimately driving the company's valuation to an impressive $3.5 billion.

Continued Growth Amidst Strong Demand

Since its inception, Rokt has experienced exceptional growth, particularly evident in the fiscal year where the company reported annual revenues reaching $600 million, reflecting a year-over-year increase of 43%. According to Bruce Buchanan, Rokt’s CEO and co-founder, this surge can be attributed to the robust performance across the Rokt network, which includes diverse e-commerce solutions and innovations like their new product, Rokt Pay+.

Rokt's commitment to enhancing customer relevance is illustrated by a significant investment exceeding $60 million in Rokt Brain, an advanced AI and machine learning platform aimed at personalizing customer experiences. This technology has improved relevance by an impressive 28%, further solidifying Rokt’s position within the e-commerce landscape.

A Robust Partnership Ecosystem

Griffin Schroeder, a partner at Tiger Global Management, expressed enthusiasm regarding their increased investment. He termed Rokt as a reliable and valuable partner to its growing global client base. The company’s model returns a staggering $7 of every $8 in value to its partners, showcasing a commitment to collaborative success. Over the past six years, Rokt has exponentially grown its revenue and made substantial investments in its product and network—while maintaining profitability.

The recent influx of investment has provided opportunities for employees and early investors to access over $100 million in liquidity, a strategic move designed to further engage its workforce and supporters in Rokt’s ongoing success.

Welcoming Anita Sands to the Board

An equally significant announcement accompanying the transaction is the appointment of Anita Sands, Ph.D., to Rokt’s board of directors. Dr. Sands, an esteemed figure in investment and advisory circles, brings a wealth of experience from her roles at several public and private companies, including ServiceNow and Nubank, where she serves as Lead Independent Director. Her prior career in financial services also includes key positions at UBS Wealth Management.

Dr. Sands expressed her excitement about joining Rokt during this pivotal moment for the company, emphasizing its transformative role in e-commerce. “Rokt enables businesses across various industries and geographies to unlock new revenue streams through enhanced relevance,” she stated.

The Future of Rokt

As Rokt prepares to forge ahead, it stands at the forefront of the e-commerce revolution, driven by real-time relevance and innovative partnerships. With a growing list of clients that includes some of the world's top brands such as Live Nation, Uber, and PayPal, Rokt is poised to reshape how businesses approach online commerce.

With headquarters in New York City and operations spanning multiple global locations, Rokt continues to amplify its role as a key player in the global e-commerce ecosystem. The investments in Rokt's advanced technologies and its strategic leadership appointments signal a bright future as it aims to unlock even greater potential in its offerings.

For more information about Rokt and its services, visit Rokt.com.