#Japan #Tokyo #UCC Coffee #F.O.B. Coffee #custom blends

UCC Coffee Professional's Revolutionary F.O.B. Coffee System

In an exciting development for the coffee industry, UCC Coffee Professional, part of the UCC Group operating out of Minato, Tokyo, is relaunching its customized coffee blend system known as F.O.B. (Fresh Order Blend). The system allows restaurants and cafes to craft their original coffee blends starting from as little as 6 kilograms. This rebranding involves a revamped web platform where users can create personalized blends anytime, anywhere, effectively addressing the growing demand for specialized coffee experiences.

The Significance of Rebranding to F.O.B.

The newly named F.O.B. encompasses over two decades of brewing expertise under what was previously called the Fresh Order Blend system. It brings together UCC's renowned skills in blending and the proprietary UCC Food Matching System, which scientifically analyzes the perfect coffee and food pairings. UCC has cultivated a unique method to ensure that from cultivation to that perfect cup, all aspects come together seamlessly.

As the demand for unique coffee blends rises, UCC identified the need to evolve their traditional face-to-face engagement approach. The rebranding to F.O.B. reflects a commitment to flexibility and originality, enabling more businesses to access customized blends that cater to diverse customer preferences.

Features and Advantages of F.O.B.

Launching alongside the rebranding is a newly designed website that includes a diagnostic feature. This eliminates the limitations tied to face-to-face meetings which could be difficult during busy hours for restaurants. The online diagnostic tool allows users to intuitively navigate through a straightforward process to create their unique blends.

Diagnosis for Customized Blends

Customers will answer just six questions regarding their establishment’s concept and desired flavors. Based on this input, the system will suggest the most suitable blend options using UCC’s extensive knowledge and expertise in coffee blending.

Steps to Create Your Custom Blend:

1. Online Diagnosis: Use a smartphone or computer to complete the web diagnostic, leading to a base blend delivery. (Trial: 180g for 1,080 yen).
2. Taste Test: Upon receiving the beans, prepare and taste using your usual method to determine if it meets your desired flavor profile.
3. Flavor Adjustment: If needed, adjust the blend by filling out a simple online survey for recalibration. (One flavor adjustment service included).
4. Finalize Order: After confirming the blend, delivery can be made in 6kg increments, with subsequent orders placed easily from the web.

Customization Made Easy

The F.O.B. system stands out due to its flexibility, allowing up to 1,600 million combinations of coffee blends derived from 11 meticulously selected beans. This flexibility permits establishments to cater their blends to match menu items and their branding, whether for hotels, offices, or lifestyle shops seeking a unique flavor profile. Customers can create different blends in a single order, for instance, 3kg hot blend + 3kg iced blend.

Direct Delivery from Factory

Each order is freshly made in UCC’s facility and shipped directly to the customer within a week, ensuring peak freshness.

Unique One-Drip Coffee Option

Additionally, the F.O.B. allows businesses to package their custom blends into one-drip coffee servings equivalent to 500 cups, perfect for retail settings or e-commerce platforms.

Through the F.O.B. initiative, UCC Coffee Professional is focused on enhancing value for its customers, expanding accessibility to personal coffee blending while promoting quality and fresh coffee experiences.

For more details, visit the F.O.B. webpage.

About the UCC Group

Since its inception in 1933, the UCC Group has established a robust business model that includes the entire coffee lifecycle from cultivation to consumption. With projected revenues of 3,979 billion yen for the fiscal year ending December 2024, UCC actively expands its global outreach across Japan, Asia, Europe, Oceania, and North America. Dedicated to sustainability, UCC is committed to achieving carbon neutrality by 2040 and promoting responsible coffee sourcing. Furthermore, the company continues to innovate with unique products like the first canned coffee and hydrogen-roasted coffee.

For more inquiries, please contact UCC Coffee Professional at their headquarters in Minato, Tokyo. Their dedication to transforming the coffee experience remains unmatched in the industry.