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The Rise of AI in Business: Executives' Insights

A new report from DeepL, a leading entity in AI language technology, indicates that 72% of executives surveyed plan to integrate artificial intelligence (AI) into their operations by 2025. This bold prediction is grounded in various factors, including the pressing need for effective communication in a globalized business environment, where traditional language barriers can inhibit growth and result in financial losses.

The report, titled "The Language Revolution: How Companies Can Communicate Better with AI," analyzes the results of a comprehensive survey conducted among senior executives from the EMEA region and the United States. The findings underscore the increasingly pivotal role of AI in corporate communication. While English serves as the de facto global business language, only about 20% of the worldwide population speaks it fluently. This discrepancy leads to significant communication challenges in multinational companies, as pointed out by DeepL’s CEO, Jaroslaw Kutylowski.

Financial Impacts of Poor Communication

The report highlights that over half of C-level executives dedicate more than one hour daily grappling with ineffective communication—an issue that permeates all levels of management. With 72% of those surveyed intending to utilize AI in their daily operations, there is a clear recognition that AI tools like those offered by DeepL can mitigate these communication hurdles. Notably, 25% of executives aim to focus on specific tasks, such as translations, in their AI integration plans.

Budgeting for AI Integration

The report further elaborates on how businesses are prioritizing their budgets for AI integration, with 28% of respondents identifying operational workflows as a primary expenditure. Tasks like translations and productivity tools follow closely behind, with global leaders from various countries taking the lead in AI investments. For instance, 30% of companies in the Netherlands plan to adopt AI universally across their business functions, with Germany and Belgium not far behind.

Bridging Communication Gaps

As companies expand globally, communication barriers present substantial challenges. The survey indicates that 35% of executives identified difficulties in market expansion, while 32% mentioned problems in reaching international customers. In regions with multiple official languages, the challenge of effective communication grows exponentially.

Moreover, the need for specialized tools to enhance communication efficiency is critical. AI language technology can not only streamline operations but also aid in building long-term relationships and expanding a company’s global reach. By combining the capabilities of AI-driven language services with human expertise, businesses can tackle both internal and external communication issues strong enough to impact overall growth.

Increased Focus on Internal Communication

Internal communication has emerged as a top priority, particularly in European markets. Companies in the Netherlands (31%) and France (25%) reported heightened urgency in supporting multilingual teams. The survey results mirror previous studies showing that communication difficulties hinder productivity.

For instance, Shoji Otsubo, Senior Manager at Panasonic Connect, shared how AI technologies have drastically shortened the time required for translations, allowing his team to bypass days of work with just a few clicks.

DeepL's Role in the Landscape of AI Language Solutions

Founded in 2017, DeepL has gained recognition as a key player in AI language technology, serving over 100,000 businesses and government agencies globally, including 50% of the Fortune 500. The surge in demand for DeepL's AI solutions highlights the relevance of language technology in optimizing business communication, expanding into new markets, and boosting productivity.

In conclusion, the report not only emphasizes the potential of AI in businesses but also signals an impending shift towards enhanced communication practices in the global business landscape. With the right tools, companies can overcome barriers and capitalize on the benefits of a world where language no longer limits potential growth.