#Japan #Tokyo #Asumise #Ligaretta

An Exciting Debut for Ligaretta at Asumise

Ligaretta, a pioneering upcycle brand, is set to make its debut at the Asumise experience store located on the 9th floor of the Daimaru Tokyo store. Starting from April 29, 2026, until July 21, 2026, this temporary showroom will feature a diverse range of sustainable products that highlight the importance of material circulation and waste reduction.

What is Ligaretta?

Ligaretta, operated by the Marunouchi Area Management Association, focuses on transforming discarded materials into stylish fashion items. The brand's mission is to support the reduction of waste while connecting the stories of the city to its consumers. By re-imagining what is typically regarded as garbage, Ligaretta aims to weave urban narratives into the very fabrics of its clothing, offering a lifestyle that embraces sustainable fashion.

Ligaretta’s approach to upcycling is creative and socially responsible. For example, the brand incorporates banner flags exhibited along Marunouchi’s Nakamise Street, giving these seemingly useless objects a new lease on life. Each piece created not only serves a functional purpose but also embodies the essence of the community, allowing the wearers to share in the collective narrative.

The Asumise Experience Store

Asumise, the innovative experience store by Daimaru Matsuzakaya Department Store, encourages customers to transition from simply buying products to engaging with stories. This space is designed to facilitate interactions with brand narratives and meaningful items, promoting a deeper connection with consumers.

Throughout the specified period, visitors can expect not only to explore Ligaretta's upcycle offerings but also to enjoy a rotating café, events, and installations, making it more than just a shopping experience but a cultural one.

Location and Details

• - Date: April 29, 2026, to July 21, 2026
• - Location: 9th floor of Daimaru Tokyo, 1-9-1 Marunouchi, Chiyoda, Tokyo
• - Official Website: Asumise Official Site

Product Lineup

Ligaretta will display an array of products crafted primarily from the banner flags that once adorned the streets of Marunouchi. The introduction of a secret pattern designed to navigate intellectual property rights has allowed the brand to maximize the upcycling of what would otherwise be thrown away.

Store Availability

Visitors to the Asumise experience store can purchase items such as:

• - Store Exclusives:

- Tote bags
- Mini tote bags
- Ties
- Business card holders

• - Online Store Products:

- Tote bags
- Mini tote bags
- Ties
- Caps
- Business card holders
- Smartphone straps
- Pins
- Limited pre-order items:
- Coats
- Skirts
- Sneakers

This unique retail concept highlights the fascinating blend of sustainability and fashion, inviting consumers to reconnect with the stories embedded in urban materials while making eco-friendly choices in their wardrobe. Ligaretta's collaboration with Asumise exemplifies a fresh vision of shopping where sustainability meets functionality, ensuring that every piece sold is not only trendy but also carries a meaningful message.