#Japan #Tokyo #Tabio #POLO RALPH LAUREN #Sokkaya

New Store Opening: Sokkaya UPDATE at Newoman Takanawa

On September 12, 2025, Tabio Co., Ltd., the renowned sock specialist behind brands like ‘Sokkaya’, ‘Tabio’, and ‘Tabio MEN’, will unveil its latest store, ‘Sokkaya UPDATE’, directly connected to Takanawa Gateway Station, located on the North 4F level of Newoman Takanawa. This cutting-edge shopping facility is a part of the expansive urban development project known as ‘TAKANAWA GATEWAY CITY’, managed by Lumine Co., Ltd., and represents the largest investment of its kind to date.

Unique Customization with POLO RALPH LAUREN

As a standout feature of the opening, customers will have the opportunity to take part in a limited-time customization service, titled ‘CREATE YOUR OWN’, available for POLO RALPH LAUREN socks. Shoppers can choose from a selection of five sock colors and thirty embroidery colors, allowing them to create a unique pair that reflects their personal style. This bespoke service aims to offer a memorable shopping experience, encouraging visitors to stop by and discover their ideal pair of customized socks.

The Concept Behind Sokkaya UPDATE

Sokkaya UPDATE is envisioned as a store that resonates with a sophisticated and fashionable audience. It sits comfortably between the casual, low-gauge socks of ‘Sokkaya’ and the elegant high-gauge offerings from ‘Tabio’. This new brand acknowledges the evolving expectations of consumers who seek not only purposeful purchases but also the joy of encountering delightful products unexpectedly. The design of the store itself is crafted to offer a pleasant ambiance, making it a welcoming space for shoppers to explore.

Details of the ‘CREATE YOUR OWN’ Campaign

The collaboration with Nigai Co. Ltd. marks a first for the Sokkaya UPDATE Takanawa store.

• - Overview: The iconic polo pony-embroidered rib socks from POLO RALPH LAUREN take center stage. Customers can personalize their socks by customizing the embroidery color to match their preferences, thus creating a one-of-a-kind piece.
• - Sock Colors: 5 available options.
• - Embroidery Colors: 30 choices.
• - Campaign Duration: From September 12 to October 12, 2025 (for one month).
• - Order Limit: A total of 1,250 pairs (850 for women's, 400 for men's).
• - Price: 2,200 yen (tax included) per pair.

Please note that the event may conclude earlier if the order limit is reached, and based on the success of this launch, Tabio may explore similar events in other locations and enhance the embroidery offerings in the future.

Store Details

• - Store Name: Sokkaya UPDATE Newoman Takanawa
• - Location: 2-21-1 Takanawa, Minato-ku, Tokyo, Newoman Takanawa North 4F
• - Store Size: 58.16 square meters (approximately 17 tsubo)
• - Business Hours: 11:00 AM - 8:00 PM
• - Product Offerings: Men’s and women’s socks, long items, LABO, sports products, and goods from Nigai.
• - Licenses Managed: EMPORIO ARMANI, JILL STUART, POLO RALPH LAUREN.

About Tabio Co., Ltd.

Founded in 1968, Tabio Co., Ltd. has devoted over 50 years to crafting socks that feel like a second skin, striving for an experience so comfortable that wearers forget they’re even wearing them. High-quality craftsmanship is their hallmark, with skilled artisans in Japan meticulously creating each pair. Today, Tabio operates 231 sock specialty stores across Japan, including ‘Sokkaya’, ‘Tabio’, and ‘Tabio MEN’. Additionally, the brand has expanded internationally to cities like Paris, London, and various locations in China, where its commitment to ‘Made in Japan’ quality and design is earning accolades around the globe.