Strengthening Ties: HIS and Korea Tourism Organization Partner for Growth

In a significant move to enhance tourism, HIS (H.I.S. Co., Ltd.), headquartered in Shinjuku, Tokyo, and the Korea Tourism Organization (KTO), based in Gangwon-do, South Korea, have formalized a partnership aimed at increasing the number of Japanese tourists visiting South Korea.

The collaboration was officially announced today, with KTO President Park Seung-hyuk and HIS Japan President Jun Yamano-be in attendance, highlighting the importance of this agreement for both entities.

According to recent data, the number of foreign tourists visiting South Korea is projected to reach a record high of 18.93 million by 2025, with Japanese visitors expected to contribute significantly, totaling around 3.65 million, a 113% increase from the previous year. Given that South Korea is the top destination for Japanese travelers, with easy access from various Japanese cities to its major locations like Seoul, Busan, Jeju, and others, this partnership is poised to capitalize on the trend of increasing cross-border tourism.

The three-year partnership between HIS and KTO focuses primarily on attracting young independent travelers and promoting the allure of both metropolitan Seoul and other local cities. By leveraging regional characteristics and thematic attractions, they aim to provide a wealth of tourism products for Japanese visitors to explore. With a target of sending 1.7 million Japanese tourists to South Korea within the contract period, the collaboration seeks to create tailored travel experiences that resonate with new and returning tourists alike.

Partnership Focus Areas

- Enhancement of Tourism Products: The agreement outlines the commitment to strengthen tourism products by utilizing direct flight routes and offering special events specifically designed for Japanese tourists.
- Promoting Local Visits: Efforts will be concentrated on promoting visits to KTO's key regions such as Busan, the southeast coast, and the central area of Cheongju.
- Encouraging Repeat Visits: Products centered around popular themes will be developed to encourage repeat visits among Japanese travelers.
- Utilizing Charter Flights: The partnership will strengthen initiatives to attract Japanese visitors using charter flights between Japan and Korea.
- Collaboration with Other Industries: The cooperation will seek to create new customer bases by collaborating with other industries and stakeholders on joint projects.

The goal of this partnership aligns with KTO’s vision to achieve 30 million foreign tourists visiting South Korea by 2028. His extensive expertise in the tourism sector will enable them to foster a more profound connection between Japan and various regions within South Korea, particularly for individuals who have yet to explore areas beyond Seoul.

HIS's commitment to enhancing local tourism experiences underscores the growing importance of regional tourism in a competitive market. This may lead to greater economic benefits for both nations by encouraging cultural exchanges and mutual understanding.

As noted by Jun Yamano-be, President of HIS Japan, this contract is particularly noteworthy as it marks an initial multi-year agreement established between HIS and KTO. He expressed optimism about expanding tourism through charter flights from regional airports and developing unique content through M&A and investments, leveraging HIS's strengths to build a robust global partnership with the KTO.

With this collaboration, both organizations aim to ensure sustained growth in tourism while catering to the evolving preferences of Japanese travel enthusiasts eager to discover the rich cultural tapestry and diverse landscapes that South Korea has to offer.

For those unfamiliar with the rich heritage beyond the bustling cityscape of Seoul, this initiative promises a wealth of opportunities to explore and appreciate the myriad experiences South Korea has in store.