#None #Phygital Sports #Games of the Future #World Phygital Community

World Phygital Community Unveils Global Advisory Council

The World Phygital Community (WPC), the global regulatory body for phygital sports, has officially introduced its inaugural Global Advisory Council aimed at navigating the future of the fast-evolving sports landscape that melds physical and digital realms. The announcement marks a pivotal step in the ambition to accelerate growth and innovation within this emerging category of sports that boasts both physical presence and digital engagement.

Understanding Phygital Sports

Phygital sports are more than just a trend; they represent a new era of competition that integrates physical sports activities with digital technology, creating an engaging experience for participants and fans alike. As the world embraces these changes, the newly formed council aims to steer the strategy and innovate while ensuring growth that is sustainable and inclusive for all stakeholders involved.

Leadership of the Council

This advisory council is composed of a distinguished group of four leaders from various sectors, including sports, technology, and diplomacy:
1. Bernt Erik Bjontegard - A former NASA rocket specialist, Bjontegard has significant experience in both space technology and mobile communications. He has founded Spark Compass, a contextual intelligence platform that has enhanced sports fan engagement through augmented reality and the Internet of Things.

2. David Feng Xintao - Known for his expertise in international communication and event coordination, Xintao played a vital role at the International Olympic Committee during major events like the Beijing 2008 and London 2012 Olympic Games.

3. Francline Fonderson - As the founder and President of the Cameroon Association for Technology and Cultural Exchanges, Fonderson is respected for his work in merging traditional sports with digital competitions, particularly for youth development in Central and West Africa.

4. Jorge O'Ryan Schutz - An accomplished individual with a background in both professional basketball and international diplomacy, Schutz is currently involved in promoting innovations in sports at the UC Innovation Center.

Goals and Focus Areas

The primary purpose of the council is to advise the WPC on several fronts:

• - Awareness: Elevating the visibility of WPC initiatives.
• - Market Exploration: Identifying new business opportunities and markets.
• - Business Opportunities: Offering guidance on commercial prospects.
• - Regulatory Standards: Contributing to the establishment of regulatory frameworks that support the development of phygital sports.

Regular meetings will ensure collaboration and maintain transparency, with findings and recommendations made public to promote accountability in the WPC's future plans.

The Path Ahead

Dan Merkley, the President and CEO of WPC, stated, "Phygital sports are more than a new genre; they're a unique way for individuals across the globe to connect through competition. This council brings together exceptional leaders who understand both the impact of sports and the promise of technology. Each member serves as a bridge, linking traditional sports with digital innovation and opening up global opportunities for engagement. Their collective insight will guide our responsible and inclusive growth and help define a shared vision for phygital sports on a global stage."

The Games of the Future

Moreover, the WPC is responsible for the organization of the 'Games of the Future,' an upcoming global event that epitomizes the intersection of physical and digital competition. The first of these games will take place in Abu Dhabi in 2025, followed by Astana in 2026, showcasing the best of global talent in phygital sports.

Conclusion

As the WPC embarks on this exciting journey, it reinforces its commitment to fostering collaboration among leaders who share a vision of a sport future intertwined with physical skills and digital innovation. By creating sustainable pathways for athletes, clubs, and federations worldwide, the WPC is poised to shape the evolution of the sports landscape for generations to come.