#USA #London #H.I.G. WhiteHorse #Viabus #Armira

H.I.G. WhiteHorse Provides Financing to Viabus

In a significant move to bolster the travel industry for seniors, H.I.G. WhiteHorse, the credit affiliate of H.I.G. Capital, has announced its backing of the acquisition of Viabus B.V. by Armira, a prominent Dutch travel company. This strategic financing comes with the intent of enhancing travel opportunities for the elderly across Europe and beyond.

Leading the Senior Travel Market

Based in the Netherlands, Viabus is renowned for providing affordable coach tours specifically designed for seniors. It is considered the leading operator in the guided travel segment for older adults within the region. The acquisition by Armira marks a pivotal next step in expanding Viabus's reach and service offerings.

Pascal Meysson, the Director of H.I.G. WhiteHorse Europe, expressed enthusiasm about the acquisition, noting Viabus's strong market standing and loyal customer base. He remarked, “Viabus is a leader in the guided coach travel market, boasting a solid reputation and resilient clientele. We are excited to support Armira as they pursue growth opportunities for the company.”

A Closer Look at Viabus B.V.

Viabus not only focuses on coach trips but also offers a variety of travel experiences, including flights and cruises, catering to a diverse range of preferences among seniors. The company’s marketing initiatives include well-known brands like Bolderman, Effeweg, Destimundo, Diogenes Groups Incentive Travel, and Van Nood Reizen. By partnering with Armira, a firm that prioritizes sustainable growth and value creation through entrepreneurial ventures, Viabus aims to strengthen its market position and enhance service delivery.

About Armira

Armira is recognized for collaborating with entrepreneur-led businesses and family enterprises, aiding their strategic long-term development. With over $5.8 billion in assets, Armira has a demonstrated history of making platform acquisitions while employing a network of more than 100 industry advisors who actively assist its portfolio companies.

The acquisition of Viabus represents yet another step in Armira’s commitment to supporting travel experiences tailored to seniors, ensuring they remain engaged and active while exploring new destinations.

The Role of H.I.G. Capital

With $74 billion in capital under management, H.I.G. Capital has established itself as a leader in the alternative investment landscape. The firm has a demonstrated track record of investing in a variety of sectors, focusing on small to mid-sized businesses, employing a flexible and operationally-driven approach to create value.

Established in 1993, H.I.G. has invested in and managed over 400 businesses globally, offering various forms of capital support that range from equity investments to comprehensive financing solutions. Their portfolio includes over 100 companies with a collective revenue exceeding $53 billion.

Looking Ahead

With the H.I.G. WhiteHorse financing, Viabus stands poised to enhance its offerings and expand its market presence significantly under the seasoned guidance of Armira. This partnership underscores a shared vision of enriching the travel experiences of seniors while maintaining high standards of service and operational excellence.

For more information about the emerging opportunities for seniors in travel through Viabus, visit viabusgroup.com, and to learn about H.I.G. Capital’s extensive investment portfolio, go to hig.com.