Blokees Unveils New Brand Mission at Global Partner Conference 2026

On March 25, 2026, the global toy brand Blokees announced its renewed mission statement at the Blokees Global Partner Conference 2026, themed "Forward Together." The new mission, "Inspire Creativity, Share Joy," aims to enhance the brand’s identity and drive its long-term strategic development.

Zhu Weisong, the founder and representative of Blokees, highlighted the significance of this mission update, which is designed to strengthen product clarity while advancing the company's ecosystem known as BFC (Blokees Family Creator). The revitalized approach seeks to accelerate the implementation of their strategy focused on appealing versatility, step pricing, and global marketing collaboration.

Blokees products are rooted in the principles of assembly, creation, and sharing. Users are encouraged to customize their models post-assembly, which enables them to draw, modify, and create scenes, thus enriching their play experience. This philosophy inspires users to transcend basic assembly and engage with the global BFC community, sharing their unique creations.

Sheng Xiaofeng, the president of Blokees, stated that the company’s playability-driven system serves as the foundation for its product strategy, categorizing its offerings into two primary segments: Blokees Model Kits and Blokees Wheels.

During the conference, Blokees showcased new items inspired by popular franchises, including Ultraman, Kamen Rider, Transformers, and Hatsune Miku. This diverse product structure allows Blokees to explore key toy themes, enhancing character-based and vehicle-themed toys while simultaneously improving user experience through continuous feedback and product iteration.

Blokees executives affirmed their commitment to further strengthening these core categories by exploring new series and products aimed at a broader audience, which now includes adult collectors. Their product strategy balances 80% core categories with 20% innovations, ensuring sustained depth in their offerings while venturing into novel concepts.

The world of Blokees is also expanding through its global creative community, BFC, which provides a platform for fans to showcase their unique creations, photos, and original content inspired by the brand's products. Ye Shanshan, the vice president of brand marketing at Blokees, emphasized that advancing BFC's professionalism and globalization is a top priority.

Looking ahead, Blokees plans to integrate competitions, experimental activities, exhibitions, and community engagement into a comprehensive creative ecosystem, offering creators around the world a unified stage for expression, connection, and growth.

As Blokees charts its future, the company aims to expedite its global expansion by consistently investing in innovative products, fostering creator communities, and nurturing partnerships that support the long-term growth of the toy industry worldwide.