Breakthru Beverage Group Welcomes Glenn Remoreras as New CIO

In an exciting development for the beverage industry, Breakthru Beverage Group has officially announced the appointment of Glenn Remoreras as their new Chief Information Officer (CIO) and Executive Vice President. This strategic move comes at a time when the company is heavily investing in enhancing its digital infrastructure and operational capabilities.

Driving Digital Transformation

Glenn Remoreras will be responsible for sculpting and implementing a comprehensive information technology strategy aimed at both innovation and supporting the company's ongoing growth. Underlining the significance of this role, Tom Bené, President and CEO of Breakthru, expressed enthusiasm about Remoreras's mix of global IT expertise and knowledge specifically related to the beverage alcohol sector. His leadership is expected to be pivotal as Breakthru navigates the evolving landscape of the industry while focusing on expanding digital services.

The demands of a rapidly changing market necessitate that Breakthru strengthen its technological services. The company's commitment is to deliver exceptional value across all of its channels, including a robust digital marketplace and an omnichannel experience for their partners. Remoreras's extensive background positions him to meet these challenges head-on, aligning closely with the vision for the company's future.

A Track Record of Success

Previously, Remoreras served as CIO at Mark Anthony Group where he led significant IT transformations such as consolidating operations and migrating infrastructure to the cloud. His adeptness at managing technology solutions across various geographies, including Asia, Europe, Mexico, and the U.S., showcases his comprehensive understanding of the global IT landscape. This experience positions him uniquely to lead Breakthru into its next phase of digital advancement.

Prior to his tenure at Mark Anthony Group, he held significant roles at Constellation Brands and CEMEX, where he developed strategies that paved the way for successful operations in different markets. His multifaceted experience will be invaluable in spearheading Breakthru’s digital and technological ambitions, which are crucial for enabling exceptional service delivery to all stakeholders involved.

The Path Forward

Breakthru Beverage Group is not merely staying afloat; it is actively seeking to lead the market by investing in technologies that enhance user experience for suppliers, customers, and associates alike. The company's strategy encompasses a thoughtful integration of AI, data analytics, and diverse digital tools designed to create a seamless interaction across all channels.

In this ever-evolving industry landscape, Remoreras's insights and innovative ideas are anticipated to play a critical role. Breakthru aims to establish itself as the distributor of choice— one that partners find easy to collaborate with. The introduction of streamlined digital tools further enhances this goal and aligns with the overall mission to ensure that brands effectively reach the end consumer.

About Breakthru Beverage Group

For context, it’s important to recognize that Breakthru Beverage Group stands as one of the foremost beverage wholesalers in the United States and the largest broker in Canada, representing a diverse portfolio that includes premium spirits, wines, beers, and non-alcoholic beverages. With over $8.6 billion in annual sales and a dedicated workforce of around 9,500 associates, Breakthru operates across 16 markets, consistently pursuing excellence across its offerings. Recognized as a “U.S. Best Managed Company” for three consecutive years, the company is committed to redefining its operational capabilities while ensuring top-notch service to its customers. For additional information, visit BreakthruBev.com.