World Wine Fair 2026
2026-06-19 01:36:57

Experience the 2026 World Wine Fair: An Ultimate Celebration of Soccer and Wine

Experience the 2026 World Wine Fair: Ultimate Celebration of Soccer and Wine



As the world gears up for the 2026 FIFA World Cup, enthusiasts can amplify their viewing experience with the World Wine Fair 2026, hosted by the renowned Wine Shop Sommelier. Running from noon on June 12 to 11:59 AM on July 21, this exciting event aligns with soccer's grand tournament—an initiative aimed at enhancing enjoyment for fans across the globe.

The tournament, officially the largest in history, will be co-hosted by three countries in North America and feature an expanded lineup of 48 teams. To commemorate this historic event, Wine Shop Sommelier is launching exclusive wine sets and captivating promotional campaigns that cater uniquely to soccer fans, ensuring that watching the game is not just entertaining but also a delightful experience for the palate.

Enhance Your Viewing with Unique Promotions


Cheer from Your Home Stadium


With matches likely to air at late night or early morning due to time differences, what better way to enjoy than with a bottle of fine wine? By sipping on selections from the winning soccer nations while cheering on your team, you can feel as if you are in the stadium. The store offers an impressive array of wines from top soccer countries, letting you dive into an exciting new way to support your favorite clubs.

Four Major Promotions to Enjoy


To take your fandom to the next level during the tournament, Wine Shop Sommelier is launching four exhilarating promotions:

1. Win Wine with Your Predictions!: Using LINE's functionalities, participants can predict the tournament champion. Everyone gets a ¥100 OFF coupon, while those who correctly guess the winner will receive a full bottle of sparkling wine.

2. Double Points for Japan's Matches: On the days of Japan's opening match (June 15) and the final group stage game (June 26), shoppers will earn double points for their purchases.

3. Celebratory Hour Coupons: If Japan wins, shoppers will have a one-hour window after the match (from 6 PM to 7 PM) to claim a 16% OFF coupon applicable on select dates (June 15, 21, 26).

4. Rising Wine Discounts: Celebrate unique wines crafted with Japanese yeast. As Japan advances in the tournament, the attached coupons become more valuable, fueling fans' excitement as their team progresses.

Exceptional Selection of Wines Available


To enhance celebrations, the fair features a 50% discount on Californian wines, in addition to special prices on wines from 13 participating countries. Select sparkling wines ideal for toasting victories are offered at steep reductions of about 48%–49%. For the Scottish fans celebrating their return after 28 years, Scotch whiskey is also available at special prices. Plus, wines from the renowned English winery Balfour will ship free during the promotion.

Exclusive Wine Sets Tailored for Fans


The fair includes a variety of exclusive wine sets tailored specifically for different viewing styles and match timings:
  • - Home Stadium Starter Kit: Enhanced first-time purchases come with a ¥1,000 OFF coupon, plus a sommelier knife and snacks for immediate game enjoyment.
  • - Perfect Viewing Set: A delightful pairing of premium snacks and superior sparkling wines created in collaboration with famous French fry specialists.
  • - Top 5 Wine Mix Set: Wines from the top five FIFA ranked countries available in one luxurious set.
  • - 12-Bottle Mega Set: Covering the entire month of matches, ensuring you never run out of wine while you watch!
  • - European vs. South America Sets: Embrace the rivalry in style by choosing between top wines from strong European nations or the passion of South American soccer.
  • - Low Alcohol Wine Set: Designed for nighttime and early morning matches, ensuring fans can enjoy games without the heavy repercussions of alcohol.

Additionally, themed collections are available, including wines from the U.S. and Italy, and specialty selections from Portugal are offered to reflect the spirited competition throughout the tournament.

Final Sales Overview


  • - Event Name: Experience the 2026 World Wine Fair: An Ultimate Celebration of Soccer and Wine
  • - Dates: June 12, 2026 (12:00 PM) to July 21, 2026 (11:59 AM)
  • - Available At: Wine Shop Sommelier’s official web store, along with Rakuten and Yahoo! Shopping.
  • - Special Event Link: World Wine Fair 2026

About Wine Shop Sommelier


Founded in 2009, Wine Shop Sommelier has specialized in directly imported wines, providing high-quality selections at competitive prices. Operating from the heart of Tokyo, the shop boasts a diverse inventory drawn from over 16 countries and 100 producers, with a passionate staff of qualified sommeliers dedicated to delivering a joyful wine experience.

Company Information


Sommelier Co., Ltd.
Headquarters: 6-1-12 Roppongi, Minato-ku, Tokyo, Japan
Phone: +81 3-5413-3211
Corporate Website: Sommelier Co., Ltd.



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Topics Consumer Products & Retail)

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