Join the 'Tsugi no Tsugi' Kick-off Event Supporting Second Start-ups in Tokyo

Join the 'Tsugi no Tsugi' Kick-off Event

The Tokyo Metropolitan Government is excited to announce the launch of the 'Tsugi no Tsugi' project, aimed at supporting companies undergoing transfer of business to create new ventures and achieve what is termed a 'second start-up'. The kick-off event will be held on July 25, 2025, starting at 18:00 at the Tokyo Innovation Base in Yurakucho. If you are interested in joining, we encourage you to participate!

Event Details

The kick-off event will consist of three main parts: a keynote speech, a panel discussion, and a networking session.

Keynote Speech

The theme for the keynote presentation will be 'New Options for Entrepreneurship and Successful Case Studies on Second Start-ups'. The speaker, Shingo Iwata (CEO of the Samsung Group and the Takibi collaborative base), will address real success stories and provide hands-on insights into effective approaches for entrepreneurs.

Panel Discussion

Following this will be a panel discussion where esteemed panelists will share their real-life experiences regarding the challenges and failures they faced during their second start-up journeys. The panelists include:

- Kurato Takahashi, Associate Professor at Tohoku University
- Daisuke Toriyama, Executive Vice President of Nitto Towel Co., Ltd.
- Keiichiro Fujita, Co-Founder of Setouchi Co., Ltd.

This segment will be moderated by Megumi Saito, COO of Light Light Co., Ltd.

Networking Session

The event will culminate in a networking opportunity, allowing participants to deepen connections and encourage collaboration.

Date and Time

- Date: July 25, 2025 (Friday)
- Time: 18:00 - 21:00 (Registration starts at 17:30)

Venue

- Location: Tokyo Innovation Base, 3-8-3 Marunouchi, Chiyoda City, Tokyo

Access Link

Registration

To participate, please register via the official website's event page by July 24, 2025, at noon:
Registration Link

Who Should Attend?

This event is highly recommended for:

- Owners of small and medium-sized enterprises that have experienced business succession within the last five years.
- Those planning to undergo business succession for their small and medium enterprises.
- Individuals from companies that have successfully achieved second start-ups.
- Entrepreneurs interested in developing new businesses leveraging resources from SMEs involved in business succession.
- Anyone wanting to support and empower SMEs in their journey of achieving second start-ups.

Unique Features of this Program

Community Offering

The 'Tsugi no Tsugi' project facilitates a community providing training on the mindset and skill sets required for new business development stemming from business succession. This includes opportunities to engage with successful entrepreneurs who have completed second start-ups and individuals keen on entrepreneurship. An online platform will also be established to foster communication among members.

Customized Support for New Business Development

The program aims to match SMEs looking to achieve a second start-up with individuals keen on new business development, offering support from the ideation stage through to execution.

Collaborative Partners

This initiative is being organized with the support of Hitokara Media, Light Light Co., Ltd., and others, to assist enterprises in the developmental phases of their new ventures.