#United States #Premier Protein #Emeryville, California #American Nurses Association #Shakes for Shifts

Premier Protein® Introduces 'Shakes for Shifts': A New Initiative for Nurses

In an unprecedented move, Premier Protein has launched its first-ever purpose-driven platform, 'Shakes for Shifts.' This initiative aims to address the challenges faced by the nursing community, a sector currently under significant strain. From issues like burnout to the increasing demand for chronic condition care, nurses are experiencing heightened stress levels as they navigate their critical roles in healthcare.

The official unveiling took place on May 5, 2025, with Premier Protein proudly committing $450,000 to the American Nurses Association (ANA). This sponsorship is set to enhance the well-being of nurses across the nation, especially during National Nurses Week, celebrated from May 6 to May 12.

Premier Protein's Senior Marketing Manager, Alie Vaselenko, expressed, "Our Shakes for Shifts platform is not just a milestone; it represents a long-term commitment to support individuals who dedicate their lives to caring for others." The partnership with ANA signifies a mutual goal of promoting physical and emotional health for nurses, crucial for their demanding roles.

Community Support During National Nurses Week

As part of its initiative, Premier Protein will distribute its ready-to-drink protein shakes at healthcare facilities nationwide, including the Suburban Hospital/Johns Hopkins Medicine in Bethesda, MD. This support extends beyond National Nurses Week, as the brand acknowledges the vital contribution of nurses throughout the entire year.

One of the key highlights of this partnership is Premier Protein's participation in the ANCC National Magnet and Pathway to Excellence Conference, the largest nursing conference scheduled for October. This event will serve as another platform to fuel and celebrate the nursing profession.

A Year-Long Commitment

Looking ahead, Premier Protein intends to continue its support with a 10-day challenge aimed at the Healthy Nurse, Healthy Nation® community during March next year, in honor of National Nutrition Month. This challenge will further promote wellness and healthy practices among nurses.

Katie Carlin, Vice President of Business Development and Growth at ANA, shared her enthusiasm, stating, “I am excited to kick off National Nurses Week and our relationship with Premier Protein. This partnership underscores the importance of recognizing and uplifting nurses.” Carlin emphasized that the collaboration highlights the value of supporting nurses year-round, reinforcing the message of The Power of Nurses.

About Premier Protein and ANA

Premier Protein, part of BellRing Brands, Inc., is a prominent player in the convenient nutrition sector. Known for its commitment to quality, the brand has carved a niche as a leader in ready-to-drink protein supplements. Spanning over 90 countries, their products cater to health-conscious consumers looking for accessible nutrition options.

On the other hand, the American Nurses Association stands as a critical voice representing more than 5 million registered nurses across the United States. With a history that emphasizes advocacy and the enhancement of nursing practices, ANA plays a pivotal role in improving healthcare standards and the working conditions of nurses.

As 'Shakes for Shifts' gears up to make a significant impact, it sets a precedent for more brands to engage meaningfully with the communities that serve society's needs. For further information on this initiative, visit premierprotein.com/shakesforshifts.