#Japan #Tokyo #Customer Satisfaction #Rakuten Mobile #JCSI

Rakuten Mobile Triumphs in Customer Satisfaction Surveys

Rakuten Mobile has proudly announced its remarkable achievement of being ranked first in the 2025 Japanese Customer Satisfaction Index (JCSI) for the mobile telecommunications sector, specifically in the major carrier division. This marks the second consecutive year that the company has claimed this prestigious title, following its success in the previous year’s survey. The JCSI, conducted by the Japan Productivity Center, encompasses various customer satisfaction metrics, and Rakuten Mobile has not only dominated in the Customer Satisfaction index but has also excelled in the Impression Index, which measures customers' memorable experiences with the service.

Understanding the JCSI Survey

The JCSI is a comprehensive customer satisfaction survey that evaluates services across numerous sectors in Japan. The survey includes six primary indices that assess customer satisfaction: Customer Expectations, Perceived Quality, Perceived Value, Customer Satisfaction, Recommendation Intent, and Loyalty. Additionally, it considers the Impression Index, Disappointment Index, and CSR Index to gauge service users' experiences.

For this year, Rakuten Mobile achieved the number one rank in four of these customer satisfaction metrics—Perceived Quality, Perceived Value, Customer Satisfaction, and Loyalty—alongside the Impression Index. This consistent performance underscores the brand's commitment to enhancing customer experiences and building lasting relationships with users.

Commitment to Continuous Improvement

Rakuten Mobile has continuously focused on incorporating customer feedback into refining its services. By expanding its offerings and fostering synergies with the broader Rakuten Group, the company has aimed to deliver value-packed solutions for all its users, including those who are part of the Rakuten membership program. The brand’s strategy emphasizes not only enhancing the service quality but also ensuring reliable and high-quality communication experiences for all customers.

Rakuten Mobile is determined to rise to the growing customer demands, aspiring to improve its customer satisfaction levels even further in the future. Their dedication to listening to users and adapting services accordingly reflects their proactive approach towards customer service excellence.

Exploring the JCSI's Importance

The JCSI serves as a vital tool in assessing the productivity of Japan's service industries by quantifying and visualizing customer satisfaction, thereby equipping businesses with actionable insights for improvement. Conducted annually, the survey involves over 30 different industries and around 400 companies, providing an essential benchmark for high-performing enterprises aiming to uplift their service standards. The public disclosure of these results encourages healthy competition and drives overall improvements within the service sector.

This prestigious recognition from JCSI validates Rakuten Mobile’s relentless pursuit of customer-centric innovation and quality enhancements, further establishing the brand’s reputation as a leader in the telecommunications arena. With this acknowledgment, Rakuten Mobile looks forward to developing even more comprehensive strategies aimed at exceeding customer expectations and fostering loyalty.

As a part of acknowledging the JCSI findings, interested parties can explore further details through their official website: JCSI Information. This report is not only a recognized benchmark within the industry but also a testament to how customer insights can drive significant changes and maintain a competitive edge.

Conclusion

In conclusion, Rakuten Mobile's achievement in the JCSI stands as a testament to its unwavering commitment to customer satisfaction and organizational excellence. As the telecommunications landscape evolves, the company remains focused on exceeding customer expectations and ensuring exceptional service experiences for all users.