Hisense and FIFA Unveil the New UEFA Club World Cup Trophy at CES 2025

Hisense and FIFA Reveal the New Trophy for the FIFA Club World Cup 2025



Hisense, a global leader in home appliances and consumer electronics, has partnered with FIFA to present the highly anticipated FIFA Club World Cup 2025™ trophy at CES 2025. This unveiling marks a significant moment for football fans, who got their first look at the trophy’s innovative design.

During this event, David Gold, Vice President of Hisense International and President of Hisense Americas, along with Aldo Kafie, Head of FIFA Partnership Management, took to the stage to reveal the trophy that symbolizes the merge of tradition and future aspirations in the world of football. The Cup represents hope, excellence, and pride, embodying the journey of clubs, players, and fans who share a common passion for football.

"Today’s presentation of the FIFA Club World Cup 2025™ trophy is a pivotal milestone as we celebrate the pinnacle of club football and the road ahead for the 32 best teams in the world," stated Gold. Hisense stands as the official partner for this global sporting event, solidifying its commitment to elevate fan experiences both through their innovative technologies and their profound dedication to the sport.

The revamped FIFA Club World Cup will bring together premier football clubs from across the globe every four years, presenting an unparalleled opportunity for global sporting marketing. Hisense is poised to leverage this international stage to expand its brand reach, ensuring that fans can stay connected to the tournament’s excitement whether they view the trophy up close or watch every match live on Hisense TVs via DAZN.

To enhance the spectator experience, Hisense will utilize its cutting-edge technology, including 100-inch AI-powered televisions equipped with Hi-View AI engine and an AI sports mode. These advancements promise to deliver an immersive experience akin to being present at the stadium, allowing fans to engage with the thrilling action from the comfort of their homes. Hailing from Qindao, China, and establishing its presence in over 160 countries, Hisense continues to revolutionize home entertainment.

Moreover, VIDAA, the proprietary smart TV operating system, is gearing up to deliver special features related to the FIFA Club World Cup 2025™. This will further support the unique event and provide extensive coverage for users globally.

Hisense has risen rapidly in the global marketplace, currently holding the second position in television shipments, and leading in the category of units larger than 100 inches, as reported by Omdia. As they move forward, Hisense will undoubtedly continue to capture hearts worldwide by providing exceptional and high-quality experiences to customers and audiences.

In conclusion, the FIFA Club World Cup 2025™ trophy unveiling at CES 2025 embodies not just sportsmanship but also Hisense's unwavering commitment to bringing fans closer to the action through advanced technology and engaging marketing strategies. It's not just about watching football; it's about building a community and a shared passion for one of the world's most beloved sports.

The Presentation of the FIFA Club World Cup Trophy

Topics Entertainment & Media)

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