Matsuya Opens Its First Store in Shandong Province to Promote Japanese Cuisine

Matsuya Foods Expands into Shandong Province

Matsuya Foods Holdings Co., Ltd., headquartered in Musashino City, Tokyo, is excited to announce the opening of its first franchise store in Shandong Province, specifically at the Weihai Zhihai Port. This new establishment is a collaboration with the local subsidiary Shantai Food Co., Ltd. The official opening will take place on June 28, 2025, with the aim of introducing the popular beef rice dish, known as Gyudon, and other beloved Japanese dishes to the region.

Since its founding in 1966, Matsuya Foods has become a household name in Japan, primarily known for its Gyudon, curry, and a variety of set meals. The company has also diversified its offerings by introducing various concepts, including Tonkatsu through 'Matsu no Ya,' curry through 'My Curry Restaurant,' sushi through 'Sushi Matsu,' ramen via 'Matsu Ken Chinese Restaurant,' and steak dining with 'Steak House Matsu' and 'Steak Set Matsu Gyun.' Currently, Matsuya operates 1,356 locations in Japan and has expanded to 32 stores across China and Taiwan as of May 2025.

The new store is situated in Weihai City, which is located at the tip of the Shandong Peninsula and is famous for its beautiful scenery, surrounded by the sea on three sides. Known for its clean air and water, Weihai is recognized as one of the most livable cities in China, making it an ideal location for the introduction of Japanese cuisine. Additionally, with its proximity to Japan and increasing interest in Japanese food culture among the Chinese population, Matsuya anticipates a strong demand for its offerings.

The new location, Matsuya Weihai Zhihai Port Store, will feature a cozy seating arrangement for approximately 55 guests, aiming to provide an enjoyable dining experience for both locals and visitors. It will operate daily from 8 AM to 10 PM local time, serving a wide range of Japanese dishes that highlight the rich flavors and culinary traditions of Japan.

Matsuya Foods is committed to promoting Japanese food culture through this new branch, ensuring customers in Weihai can indulge in authentic Japanese flavors and experiences. As Japan and China continue to strengthen cultural ties, Matsuya seeks to play a significant role in delivering culinary delight to the people of Weihai and beyond.

The company's entry into Shandong Province marks a new chapter in its growth story and serves as a testament to the enduring appeal of Japanese cuisine in the global market. Through this expansion, Matsuya Foods aims not only to satisfy the culinary cravings of local patrons but also to foster a deeper understanding and appreciation of Japanese food traditions.