#Japan #Tokyo #Construction Industry #Contraft #Shokunin Scout

Introduction

In a pioneering move aimed at addressing the critical labor shortage in the construction industry, Contraft Corporation, in collaboration with the All-Japan Construction Talent Association, has announced the launch of their new direct recruiting service, 'Shokunin Scout', set to officially commence on November 4, 2025. This initiative seeks to connect eager workers with companies facing a critical shortage of skilled labor, thereby bolstering employment in an industry that forms the backbone of societal infrastructure.

Background

The construction sector has been grappling with a severe labor shortage, exacerbated by an aging workforce and a declining number of younger entrants into the field. Current statistics indicate that approximately 25.7% of the workforce is over the age of 60, while a mere 12% of workers are under 29. This demographic imbalance presents a pressing challenge for businesses seeking to maintain operational efficiency and project execution. 'Shokunin Scout' aims to mitigate this issue by enhancing the matching process between available talent and companies needing labor.

Features of 'Shokunin Scout'

Direct Communication with Candidates

One of the standout features of 'Shokunin Scout' is the ability for employers to send direct scouting messages to potential candidates interested in construction-related roles. With about 85% of registered candidates having prior experience in varied roles within the industry, this feature helps minimize mismatches, thereby increasing the likelihood of successful employment.

Youth Engagement

This service has also seen approximately 40% of its registrants being under 35 years old, responding directly to the need for fresh talent in the construction industry. Companies looking for younger employees will find 'Shokunin Scout' particularly beneficial as it streamlines the recruitment process, helping bridge the gap between the age dynamics of the current workforce.

Utilizing Recruitment Channels

Since the test phase began in November 2024, there has been a concerted effort to expand and enhance various channels for attracting candidates. This includes leveraging the recruitment capabilities of other companies within the Contraft group, which specializes in staffing services. By drawing from an extensive database of job seekers interested in construction, 'Shokunin Scout' enhances the potential for effective recruitment.

Comprehensive Support Systems

Employers using 'Shokunin Scout' can also expect a robust support system designed to facilitate successful recruitment endeavors. This includes access to recruitment expertise and operational assistance, thereby easing the process of engaging potential candidates. Notably, the All-Japan Construction Talent Association boasts a rare permit for professional recruitment in the construction sector, giving them unique authority to recommend and follow-up with candidates, which improves recruitment success rates.

Service Plans and Pricing

'Shokunin Scout' offers three tailored plans—Light, Standard, and Premium—to accommodate varying recruitment needs and organizational resources. Each plan is competitively priced to encourage participation from businesses of all sizes.

Comments from Leadership

Naoki Shibata, CEO of Contraft Corporation:
"The construction industry is vital for sustaining everyday life and societal infrastructure. However, the current labor shortage presents a real challenge. The inception of 'Shokunin Scout' is a stepping-stone to connect aspiring workers with companies that require assistance, ultimately invigorating the industry. We are committed to nurturing and developing the next generation of construction professionals through this innovative platform."

Minoru Okano, Chairman of the All-Japan Construction Talent Association:
"With 'Shokunin Scout', we provide a fresh avenue for companies struggling with labor shortages. Unlike traditional recruitment methods, this service allows businesses to engage with candidates irrespective of geographical limits or company size, enhancing our collective capacity to address workforce challenges in the construction sector."

Company Profiles

Contraft Corporation
Located in the heart of Tokyo, Contraft specializes in bridging the gap between construction companies and potential employees, aiming to alleviate the human resource crisis in the industry. They are committed to enhancing the construction landscape with a vision for long-term sustainability.

All-Japan Construction Talent Association
This organization encompasses a broad spectrum of firms from major corporations to small enterprises, dedicated to solving industry challenges like labor aging and shortage. They offer services that not only promote workforce recruitment but also focus on improving working conditions in the construction sector.

Conclusion

With the launch of 'Shokunin Scout', both Contraft and the All-Japan Construction Talent Association are taking significant strides toward ameliorating the labor shortages plaguing the construction industry. This initiative promises to create a vibrant ecosystem for both job seekers and employers, fostering a more robust future for a sector that is essential to societal development.