#Japan #Tokyo #AO #Suntory Whisky #Be a Traveler

Suntory's 'Be a Traveler' Project

Suntory has launched an exciting new initiative called "Be a Traveler" that emphasizes the joy of travel through the appreciation of their premium whisky, SUNTORY WHISKY "碧Ao" (Ao). This project will begin on March 6, 2026, and aims to enhance the experience of enjoying this exquisite blend in various settings across Japan and beyond.

A New Blend for a New Experience

SUNTORY WHISKY "碧Ao," a whisky crafted from a blend of spirits from five of the world’s premier whisky-producing regions, is set for a renewal with its release expected in mid-December 2025. The refined whisky promises an unparalleled flavor profile that reflects the essence of its rich heritage, capturing the dynamic character of each region's unique distillation processes. To complement this launch, Suntory collaborates with Plan・Do・See, related to luxury hotels and restaurants, and Globetrotter Asia Pacific, a renowned luggage brand, bringing together the luxury of travel and the enjoyment of fine whisky.

The Role of 'First Travelers'

Prominent figures including Ichiro Yamaguchi (Sakanaction), Kuruma (Reiwa Roman), Yoshihiko Ueda (photographer), Reo Yoshida (founder of PORTER CLASSIC), and Minami Nagai (actor and author) will serve as official ambassadors, dubbed the "First Travelers." These individuals will share their travel experiences through engaging storytelling and photography, embodying the spirit of the project.

Unique Experiences at 'Be a Traveler BAR'

As part of the project, SUNTORY WHISKY "碧Ao" will be enjoyed at specially designated venues known as "Be a Traveler BAR." These settings will feature carefully curated cocktails such as the unique "Be a Traveler" cocktail, made from a highball base of "Ao" with a spritz of one of its five component whiskies, enhancing the flavors within each glass and evoking the emotions tied to travel experiences.

Customers at these bars will have access to exclusive items, including an original magazine titled "Be a Traveler Book" and distinctive coasters, allowing an immersive dive into the world of Ao.

Exciting Travel Opportunities

Additionally, each of the five "First Travelers" will receive a travel card, enabling them to enjoy "Ao" at various bars across the nation. They will also be provided with Fujifilm’s new compact digital camera, the X half, and luxury luggage from Globetrotter Asia Pacific, enriching their travel experiences and documenting their journeys through stunning photography.

Pop-Up Events and Interactive Spaces

To further celebrate the project, a special pop-up event named "Traveler's Bar" will be hosted at the Azabudai Hills Café in Tokyo from March 17 to March 22, 2026. Attendees can savor different varieties of SUNTORY WHISKY "碧Ao" and the iconic "Be a Traveler" cocktail within this unique experience.

A New Whisky Journey Ahead

The "Be a Traveler" project stands as a testament to Suntory’s commitment to innovation while emphasizing the deep connection between travel, exploration, and whisky appreciation. The stories and experiences shared by the First Travelers will not only highlight the diverse elements of whisky tasting but also inspire others to embark on their own journeys of discovery.

For more information about the project, including updates and events, make sure to check the official social media accounts and stay tuned for the release of the project concept video on March 6, 2026.

Conclusion

Suntory Whisky's "Be a Traveler" presents a fresh and engaging way to savor whisky, combining the pleasures of travel with the art of whisky appreciation. It’s an invitation to embark on an adventure that tantalizes the senses while celebrating the rich stories that each sip of Ao embodies.