#USA #Paris #Audio Vivid #Avid #UWA

IBC 2025: A New Era for Audio Production

As the International Broadcasting Convention (IBC) 2025 approaches, a significant announcement from the UHD World Association (UWA) indicates exciting developments in the realm of audio production. UWA has partnered with Avid®, a leader in audio and video technology, to integrate the innovative Audio Vivid standard directly into the Pro Tools® ecosystem. This collaboration not only marks a major milestone for Audio Vivid but also sets the stage for transforming audio workflows globally.

At IBC 2025, Avid will showcase a specially configured Pro Tools station that seamlessly incorporates Audio Vivid, representing a groundbreaking step forward for immersive audio formats tailored to professional post-production and broadcasting environments. UWA is among the first organizations to adopt Avid’s immersive SDK, facilitating a unique blend of spatial audio production and Pro Tools workstations, which are widely recognized in the industry.

Technical Insights

Visitors at Avid's booth will have the opportunity to gain insights from technical experts regarding how Audio Vivid integrates into Pro Tools. Demonstrations will allow attendees to experience firsthand the enhanced audio workflow that this partnership is creating. The official launch of the integration is anticipated soon following its debut at IBC.

UWA will also host exclusive demonstrations at its booth (3C.48), featuring a dedicated immersive Audio HDR VIVID space. This area will serve as a showcase for how these open and interoperable standards are revolutionizing professional audio-video workflows. On September 13, from 16:00 to 18:00, UWA will invite its community to a “Happy Hour,” where attendees can experience a video demonstration of the Audio Vivid SDK integration with Avid, along with updates on the latest advancements within the Vivid ecosystem.

Industry Impact

Vincent Zhang, Secretary General of UWA, expressed enthusiasm about this integration, noting that it represents a significant turning point in the evolution of immersive audio. He emphasized that transitioning from establishing standards to achieving genuine integration within the audiovisual industry creates an opportunity for Audio Vivid to gain a foothold in the global market. This collaboration not only addresses the technical aspects but also provides a platform for connecting with the international creative ecosystem, pushing the audio industry toward next-generation immersive experiences.

On the other hand, Chris Winsor, Director of Product Management at Avid, spoke to the benefits of this partnership. He highlighted that the successful integration of Audio Vivid into Pro Tools showcases Avid's commitment to innovation and open standards, providing native support for spatial "object-based" audio workflows. This advancement is slated to empower professionals with advanced tools necessary for immersive production, setting a new standard for audio excellence.

As IBC 2025 draws near, this partnership between UWA and Avid promises to be a game-changer for audio production. With immersive technologies gaining traction in various sectors, the integration of Audio Vivid within Pro Tools not only signifies technological advancement but also reflects a shared vision for future creative possibilities.

For more information on UWA, visit UHD World Association. To delve deeper into Avid Technology, Inc., explore Avid.