#Japan #Tokyo #AI Innovation #Cross Marketing #NEWh

Redefining Business Concepts and Research in the AI Era

As the rapid spread of AI transforms various industries, it's crucial for businesses to redefine their approach to innovation and market understanding. Cross Marketing, a leading provider of marketing research based in Tokyo, is hosting an insightful seminar on June 16, 2026, focusing on how to effectively implement AI in business strategies while enhancing decision-making through research.

Seminar Overview

The seminar aims to help organizations harness AI's capabilities beyond mere efficiency. Attendees will gain insights on how to cultivate a unique business vision defined by their specific market needs and organizational goals. This event is designed for business leaders seeking to navigate the uncertainties of an evolving marketplace by fostering innovation through well-researched concepts.

AI as a Collaborative Tool

In the first part of the seminar, NEWh, an Innovation Design & Studio firm, will present a modern framework on employing AI as a collaborative partner in refining business concepts. This approach encourages companies to leverage AI not just for efficiency but as a critical component in forming well-rounded insights that resonate with their audiences.

Evidence-Based Decision Making

The latter half of the seminar will be led by Cross Marketing, showcasing practical methods for increasing decision-making accuracy in the context of marketing research. Participants will learn how to utilize data effectively to break through common organizational biases and facilitate approval processes. This knowledge is especially valuable for those aiming to steer their projects positively by relying on robust evidence.

Key Learnings

Attendees will gain valuable skills and knowledge on:

• - Collaborative Business Concepts with AI: Understanding how to make AI a sounding board for generating unique insights.
• - Breaking Through Organizational Biases: Strategies that transform vocal opinions and precedent-based thinking into data-driven consensus.
• - Transforming Passion into Strategy: Techniques for articulating abstract ideas into coherent business narratives that resonate with stakeholders.
• - Deep Market Insight: How to conduct research that accurately identifies unmet customer needs without being swayed by superficial data.

Who Should Attend?

This seminar is ideal for:

• - New business and service development professionals looking to efficiently build projects with AI integration.
• - Marketing and planning executives eager to accelerate decision-making based on solid evidence.
• - Business development teams struggling to connect passionate ideas with clear market demand.
• - Leaders tasked with transforming existing business models who are ready to explore new methods in research amid the AI landscape.

Event Details

• - Date: June 16, 2026
• - Time: Doors open at 6:00 PM, with presentations to follow from 6:30 PM to 7:30 PM, and networking from 7:30 PM onwards.
• - Location: Vision Center Tokyo Station, 1-8-17 Yaesu, Chuo City, Tokyo, Japan.
• - Participation: Free, with a capacity of 60 in-person attendees and no limit for Zoom participants.
• - Registration Deadline: June 16, 2026, by 10:00 AM.

Conclusion

Cross Marketing continues to innovate in providing effective marketing research and solutions to meet the evolving needs of customers. This seminar embodies their commitment to equipping participants with cutting-edge tools and insights necessary for success in the AI-driven marketplace.

For more information and to register, visit the seminar page.