#Japan #Tokyo #Galapagos #Sakura Internet #AIR Design

The Rise of Galapagos AIR Design: A Revolutionary Approach to Digital Marketing

In an innovative move, Galapagos has officially implemented its AIR Design service at Sakura Internet, marking a significant milestone in the realm of digital marketing strategies. The introduction of AIR Design has not only transformed the creative production process for Google Ads, specifically with P-MAX but also facilitated a remarkable expansion of advertising budgets by 1.5 times, all while maintaining the cost per acquisition (CPA). This strategic shift has significantly contributed to the growth of Sakura Internet's rental server business.

Challenges Faced by Sakura Internet

Sakura Internet, a provider of digital infrastructure services, faced several challenges that needed addressing:

1. Insufficient Targeting with Single Landing Pages: With diverse customer needs, the reliance on generic landing pages limited growth, creating the opportunity for targeted appeals.
2. Need for Accelerated PDCA Cycle: The need for continual improvement was hampered by the difficulty of securing budgets and resources for one-off landing page creations. There was a strong demand for a systematic approach to streamline the PDCA (Plan-Do-Check-Action) cycle.
3. Strengthening Creative Production Structure: With the introduction of P-MAX, there arose a requirement for varied creative content. However, the internal capacity was inadequate to meet this demand, highlighting the necessity for an improved organizational structure.

To address these concerns, AIR Design was implemented with the goal of establishing a continuous PDCA cycle and a robust creative production system tailored for P-MAX.

Implemented Measures by AIR Design

AIR Design pitched in with the following measures:

• - Development of diverse video ads and landing pages tailored to various target needs.
• - Establishment of a subscription-based service model premised on ongoing improvements to ensure the efficacy of the PDCA cycle for landing page enhancement.
• - Creation of a corporate branding video geared towards promoting its service “Sakura Cloud,” which was conditionally approved as part of services for government cloud alignment, contingent on meeting all technical standards by the end of FY2025.

These initiatives have led to impressive results:

• - Targeted video ads and landing pages enabled optimized delivery on P-MAX, resulting in a significant expansion in user outreach.
• - The ad budget was successfully increased by 1.5 times while maintaining the CPA, leading to substantial sales growth from P-MAX.
• - The quality of produced content resonated well with Sakura Internet’s internal team, reinforcing their brand image as “flexible and warm.”

What is AIR Design?

AIR Design is a cutting-edge service that utilizes AI and data to enhance the creative process for web advertising. A committed team of five professionals, including planners and designers, collaborates closely with clients to attain profound improvements leading to increased revenues and profits.

Through data collection and analysis powered by AI, high-precision strategies are developed, leveraging experience from over 10,000 A/B tests to produce creatives that promise high success rates. Moreover, the proprietary data utilization tool, AIR Connect, measures effectiveness based on actual revenue contribution instead of mere conversion numbers, enabling genuine performance-focused improvements.

About Galapagos

Founded in 2009, Galapagos Co., Ltd. is a technology company dedicated to developing specialized AI applications and supporting their deployment within organizations. Their services include